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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000545874
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Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle - 1997
Persistent link: https://www.econbiz.de/10000628099
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Müller, Steffen - 2006
Persistent link: https://www.econbiz.de/10003358623
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Moral hazard and customer loyalty programs
Basso, Leonardo J.; Clements, Matthew T.; Ross, Thomas W. - In: American economic journal : a journal of the American … 1 (2009) 1, pp. 101-123
Persistent link: https://www.econbiz.de/10003823944
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Grundlagen des CRM : Konzepte und Gestaltung
Hippner, Hajo (ed.); Wilde, Klaus D. (contributor) - 2007 - 2., überarb. und erw. Aufl., Nachdr. Juli 2007
Persistent link: https://www.econbiz.de/10003495010
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Marketing : defined, explained, applied
Levens, Michael - 2012 - 2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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Estimating individual promotional campaign impacts through Bayesian inference
Becker, Keith; Sprigg, Jim; Cosmas, Alex - In: The journal of consumer marketing 31 (2014) 6/7, pp. 541-552
Persistent link: https://www.econbiz.de/10010459720