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Fuzzy logic : a realistic tool for management of customer relation
Shah, Mrinalini - In: International journal of electronic customer … 2 (2008) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003836340
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A conceptual analysis of the e-channel's multifaceted nature in the 21st century
Zaugg, Alexandra Daniela (contributor) - 2007
Persistent link: https://www.econbiz.de/10003791537
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank; Regier, Stefanie; Kissel, Patrick - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
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The role of commtiment perceived by the consumer in service industries
Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Management research : the journal of the Iberoamerican … 7 (2008/09) 2, pp. 141-157
Persistent link: https://www.econbiz.de/10003895795
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Consumer attitudes toward marketing strategies over the adult life span
Simpson, Penny M.; Licata, Jane W. - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 305-326
Persistent link: https://www.econbiz.de/10003459040
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Building brand relationships through corporate social responsibility
Sen, Sankar; Du, Shuili; Bhattacharya, C. B. - In: Handbook of brand relationships, (pp. 195-211). 2009
Persistent link: https://www.econbiz.de/10003915598
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Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan; Pitt, Leyland F.; Campbell, Colin - In: Journal of the Operational Research Society : OR 61 (2010) 10, pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
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Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.; Clark, Melissa N. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
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Adaptivität und Echtzeit in CRM-Prozessen
Grieser, Lukas; Wilde, Klaus D. - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 811-849). 2011
Persistent link: https://www.econbiz.de/10008858188