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Retail-to-Business: Wachstumsstrategien des Einzelhandels im Geschäftskundensegment : Entwicklung und empirische Überprüfung einer neuen Skala zur Messung des Business Customer Val...

Ney, Benjamin - 2018 - 1. Auflage

Persistent link: https://www.econbiz.de/10013461544

Innovation in pricing : contemporary theories and best practices

Hinterhuber, Andreas (ed.); Liozu, Stephan (ed.) - 2018 - Second edition

Persistent link: https://www.econbiz.de/10013547377

Visionary pricing : reflections and advances in honor of Dan Nimer

Smith, Gerald E. (ed.); Nimer, Daniel A. (honouree) - 2012 - 1st ed.

Persistent link: https://www.econbiz.de/10009679327

Transaction attributes and customer valuation

Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864

Persistent link: https://www.econbiz.de/10011421731

Foreign market entry strategy

Michalski, Eugeniusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 107-117

Persistent link: https://www.econbiz.de/10011339374

Performance measurement approach to show the value for the customer in an industrial service network

Ukko, Juhani; Pekkola, Sanna; Saunila, Minna; Rantala, Tero - In: International journal of business performance management 16 (2015) 2/3, pp. 214-229

Persistent link: https://www.econbiz.de/10011317292

Influence of the ethical servant leader and ethical climate on customer value enhancing sales performance

Schwepker, Charles H. <Jr.>; Schultz, Roberta J. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 2, pp. 93-107

Persistent link: https://www.econbiz.de/10010527074

An integrated approach to customer value : a comprehensive-practical approach

Klanac, Nataša Golik - In: Journal of business market management : JBM 6 (2013) 1, pp. 22-37

The paper presents a comprehensive and practical approach to studying value from the customer point of view i.e. customer value (CV). It builds on three approaches to CV: the benefit-sacrifice, the means-end and the experiential. The developed integrated approach presents a more complete view on...

Persistent link: https://www.econbiz.de/10009761805

The permanence of the client under uncertain estimations

Gil Lafuente, Ana María; Hernández, M. O. - In: Fuzzy economic review : the review of the International … 18 (2013) 2, pp. 45-62

Persistent link: https://www.econbiz.de/10010360122

How do SMEs bond to their retailers through value creation?

Lindman, Martti - In: Journal of small business and entrepreneurship : JSBE ; … 26 (2013) 5, pp. 537-552

Persistent link: https://www.econbiz.de/10010381108