Söderlund, Magnus; Mattsson, Jan - In: Journal of Consumer Marketing 36 (2019) 4, pp. 506-515
Purpose: This paper aims to examine the impact of thinking about an event as an antecedent to subsequent talk about this event with others (i.e. word-of-mouth). Thinking has been a neglected variable in word-of-mouth research, despite the fact that several conceptual arguments indicate that...