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Consumer behavior : attitude,...
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Consumer behaviour
90
Konsumentenverhalten
90
Marketing theory
75
Marketingtheorie
75
Marktforschung
75
Marketing
66
Theorie
61
Theory
61
Market research
57
Marketingmanagement
50
Marketing management
49
Beziehungsmarketing
36
Relationship marketing
36
USA
25
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24
Internationales Marketing
19
International marketing
18
Verbraucher
18
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16
Supplier relationship management
16
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15
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15
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13
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Multinationales Unternehmen
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Scientific method
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11
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11
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10
India
10
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10
Naresh K. Malhotra
10
Personality psychology
10
Persönlichkeitspsychologie
10
Russell W. Belk
10
Schwellenländer
10
Strategisches Management
10
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105
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103
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103
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91
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English
433
Undetermined
166
German
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Sheth, Jagdish N.
386
Malhotra, Naresh K.
208
Parvatiyar, Atul
24
Sharma, Arun
23
Agarwal, James
19
Sisodia, Rajendra
19
Uslay, Can
19
Holbrook, Morris B.
17
Sheth, Jagdish
16
Krishnan, Balaji C.
14
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Birks, David F.
12
Hunt, Shelby D.
11
Jain, Arun K.
11
Kumar, V.
11
Ndubisi, Nelson Oly
11
Patil, Ashutosh
11
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Kim, Sung S.
8
Peterson, Mark A.
8
Pinson, Christian
8
Varadarajan, Rajan
8
Bettman, James R.
7
Green, Paul E.
7
Peterson, Mark
7
Wu, Lan
7
Zaltman, Gerald
7
Eshghi, Abdolreza
6
Rao, Vithala R.
6
Sinha, Mona
6
Iyer, Gopalkrishnan R.
5
Malhotra, Naresh
5
Sethi, S.Prakash
5
Yow, John
5
Bechwati, Nada Nasr
4
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
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Legends in marketing
80
Legends in consumer behavior
43
Review of marketing research
31
Journal of business research : JBR
22
Journal of Business Research
15
Journal of the Academy of Marketing Science
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International marketing review
11
Journal of marketing theory and practice
9
Global business perspectives series
7
Journal of marketing
7
SAGE library in marketing
7
International journal of technology management : IJTM
6
Journal of international consumer marketing
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Legends in strategic marketing
6
European Journal of Marketing
5
Journal of business-to-business marketing
5
Journal of retailing
5
Review of Marketing Research Ser.
5
Does marketing need reform? : fresh perspectives on the future
4
Fundamentals of marketing research ; Vol. 6
4
Handbook of relationship marketing
4
Journal of macromarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Management Science
4
Marketing intelligence & planning
4
Psychology & marketing
4
Emerald insight
3
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 4
3
Journal of Economic Psychology
3
Journal of international marketing
3
Legends in marketing series
3
Management international review : mir ; journal of international business
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
Models of buyer behavior
3
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ECONIS (ZBW)
428
OLC EcoSci
89
USB Cologne (EcoSocSci)
43
RePEc
27
Other ZBW resources
11
BASE
3
EconStor
1
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1
Management information systems, technology, and marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
2
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
3
Marketing of services : retailing and health care
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299913
Saved in:
4
International and cross-cultural marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
5
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
6
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
7
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
8
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
9
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
10
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
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