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Youngster Marketing : Jugendliche als Zielgruppe für die Wirtschaft und werbliche Ansprachestrategien
Mehnert, Grit - 2007
Persistent link: https://www.econbiz.de/10004397681
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Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
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Darstellung und kritische Würdigung von Jugendmarketingkonzepten bei Banken
Weyrich, Cornelia - 1998
Persistent link: https://www.econbiz.de/10013428740
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Marketing 2020 : die elf neuen Zielgruppen - wie sie leben, was sie kaufen
Dziemba, Oliver; Wenzel, Eike - 2009
Persistent link: https://www.econbiz.de/10014010998
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Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
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Kulturmarketing : open air und populäre Musik
Graf, Christof - 1995
Persistent link: https://www.econbiz.de/10000905091
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Integration of preference analysis methods into Quality Function Deployment : a focus on elderly people
Abu-Assab, Samah - 2011
Persistent link: https://www.econbiz.de/10009521884
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What makes people seal the green power deal? : customer segmentation based on choice experiment in Germany
Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 206-215
Persistent link: https://www.econbiz.de/10011280264
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Zielgruppensegmentierung im Ökostrom-Marketing : Ergebnisse einer Conjoint-Analyse deutscher Stromkunden
Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Marketing Erneuerbarer Energien : Grundlagen, …, (pp. 163-181). 2015
Persistent link: https://www.econbiz.de/10011341668
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Web appendix for : attribute-level heterogeneity
Ebbes, Peter; Liechty, John; Grewal, Rajdeep - 2013
This web appendix has three main purposes. First, we provide a more or less 'stand-alone' technical appendix that describes the estimation algorithm for the proposed attribute model using Markov Chain Monte Carlo techniques (sections A1 and A2). The reversible jump (RJ) algorithm (Green, 1995)...
Persistent link: https://www.econbiz.de/10010497205