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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008937214
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Corporate Code : Wege zu einer klaren und unverwechselbaren Unternehmenssprache
Dunkl, Martin - 2015
Corporate Code und Corporate Identity -- Die drei Säulen von Corporate Code: Verständlichkeit, Empfängerorientierung, Erkennbarkeit -- Der Corporate-Code-Prozess -- Der Corporate-Code-Marker -- Praxisbeispiele und Schreibübungen.
Persistent link: https://www.econbiz.de/10014018706
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Corporate Code : Wege zu einer klaren und unverwechselbaren Unternehmenssprache
Dunkl, Martin - 2015
Persistent link: https://www.econbiz.de/10010489027
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Influence of Management style on employee views of corporate reputation : application to audit firms
Olmedo-Cifuentes, Isabel; Martínez-León, Inocencia M. - In: Business research quarterly : BRQ 17 (2014) 4, pp. 223-241
Persistent link: https://www.econbiz.de/10010532667
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Corporate patriotism as a source of corporate reputation : a comparative multi-stakeholder approach
Puncheva-Michelotti, Petya; McColl, Rod; Vocino, Andrea; … - In: Journal of strategic marketing 22 (2014) 6, pp. 471-493
Persistent link: https://www.econbiz.de/10010489696
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Corporate reputation in the business ethics field : its relation with corporate identity, corporate image, and corporate social responsibility
Leiva, Ricardo; Ferrero, Ignacio; Calderón Cuadrado, Reyes - In: Corporate reputation review : an international journal 19 (2016) 4, pp. 299-315
Persistent link: https://www.econbiz.de/10011602518
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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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Corporate social responsibility and supply chain : a study for evaluating corporate hypocrisy with special focus on stakeholders
Tiwari, Mohit; Tiwari, Tripti; Santhose, Samuel Sam; … - In: International journal of finance & economics : IJFE 28 (2023) 2, pp. 1391-1403
Persistent link: https://www.econbiz.de/10014253402
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The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie; Abid-Dupont, Marie-Aude; … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
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Role of corporate identity, image and reputation in investors' behavioral decision making : does emotional attachment matter?
Usman Ahmad Qadri; Mazuri Abd Ghani; Sheikh, Muhammad Azhar - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 120-142
The aim of this study is to examine the intervening effect of investor emotional attachment between corporate reputation and investors' behavioral decision-making in the context of Pakistan stock exchange (PSX). Specifically, an attempt is made to investigate the indirect effect between...
Persistent link: https://www.econbiz.de/10012210477