In view of the economic liberalization process taking place with great speed in a large number of developing countries, the question of attracting foreign direct investment (FOI) has come into sharper focus. In fact, policy makers now consider FDI inflows as an index of the effectiveness of...

Prior research has focused on the early entrant advantage, although a growing body of knowledge suggests that late movers have been outselling pioneers. In this research, the authors examine the issue of a pay phone service provider in Malaysia. In 1990, the company launches its product and...

The perceptions of guests are of paramount significance and the hoteliers should know about the key aspects of service quality and their order of importance. This is the main objective of this research, that is, to make the hoteliers aware of what service quality is all about. Through this...

In the wake of globalization, the Muslim businesses are experiencing a great challenge to formulate and implement strategies, which are compatible to the challenges of the emerging markets and also meet the norms, values and cultural needs of the Muslim Societies. Through this paper, it has been...

The purpose of this paper is to investigate human aspects of outsourcing and its impact on employees and organizational performance. This study is based on a questionnaire survey conducted in Saudi Arabia. Based on an extensive review of literature, the paper uses empirical research to analyse...

Cloud computing is a new technology that has great potential for the business world. Many business firms have implemented, are implementing, or planning to implement cloud computing technology. The cloud computing resources are delivered in various forms of service models which make it...

There is a growing tide of global interest in China’s Belt and Road Initiative (BRI) launched by President Xi Jinping in 2013. The initiative has brought in its wake enormous opportunities for creating economic development infrastructure, strengthening open regionalism and accelerating the...

Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...

Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...