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21
Wie ästhetisches Produktdesign zur Markendifferenzierung beitragen kann
Bender, Thomas
;
Reimann, Martin
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 281-293)
.
2011
Persistent link: https://www.econbiz.de/10008663300
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22
Neurofinance : Geldverarbeitung im Gehirn
Bürger, Corinna
;
Weber, Bernd
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 219-279)
.
2011
Persistent link: https://www.econbiz.de/10008663301
Saved in:
23
Neurobiologische Grundlagen von Konsumverhalten
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10008663302
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24
Neuronale Korrelate von nutzenbasierten Entscheidungen
Plassmann, Hilke
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 165-193)
.
2011
Persistent link: https://www.econbiz.de/10008663303
Saved in:
25
Perzeptuelle Entscheidungsfindung
Heekeren, Hauke R.
;
Green, Nikos
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 85-107)
.
2011
Persistent link: https://www.econbiz.de/10008663306
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26
Methoden der Neuroökonomie
Weber, Bernd
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 41-55)
.
2011
Persistent link: https://www.econbiz.de/10008663308
Saved in:
27
The brain in business : neuromarketing and organisational cognitive
neuroscience
Lee, Nick
;
Butler, Michael R. J.
;
Senior, Carl
- In:
Der Markt : international journal of marketing
49
(
2010
)
3/4
,
pp. 129-131
Persistent link: https://www.econbiz.de/10008806470
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28
Anwendung der neurowissenschaftlichen Erkenntnisse im Dienstleistungsmarketing
Bräuer, Anna Lena
- In:
Neue Entwicklungslinien im Dienstleistungsmarketing
,
(pp. 299-345)
.
2010
Persistent link: https://www.econbiz.de/10008808450
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29
Journal of
neuroscience
, psychology, and economics
Association for NeuroPsychoEconomics
-
Washington, DC : Educational Publishing Foundation
-
1.2008 -
Persistent link: https://www.econbiz.de/10003701946
Saved in:
30
Fairness and cooperation are rewarding : evidence from social cognitive
neuroscience
Tabibnia, Golnaz
;
Lieberman, Matthew D.
- In:
The social cognitive neuroscience of organizations
,
(pp. 90-101)
.
2007
Persistent link: https://www.econbiz.de/10003620614
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