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The power of product platforms : building value and cost leadership

Meyer, Marc H.; Lehnerd, Alvin P. - 1997

Persistent link: https://www.econbiz.de/10004333955

Technology Strategy in a Software Products Company

Meyer, Marc H.; Lopez, Luis - In: The journal of product innovation management : an … 12 (1995) 4, pp. 294-306

Persistent link: https://www.econbiz.de/10007333690

New Product Strategy in Small Technology-Based Firms: A Pilot Study

Meyer, Marc H.; Roberts, Edward B. - In: Management Science 32 (1986) 7, pp. 806-821

A pilot test is reported on a method for relating the degree of "newness" within a firm's portfolio of products and the firm's economic success. The embodied technology and market applications newness is measured in the sequences of 79 products developed and released by a sample of 10 small...

Persistent link: https://www.econbiz.de/10009208695

Metrics for Managing Research and Development in the Context of the Product Family

Meyer, Marc H.; Tertzakian, Peter; Utterback, James M. - In: Management science : journal of the Institute for … 43 (1997) 1, pp. 88-111

Persistent link: https://www.econbiz.de/10006100537

Metrics for managing research and development in the context of the product family

Meyer, Marc H.; Tertzakian, Peter; Utterback, James M. - In: Operations research, Management science : OR MS ; the … 37 (1997) 4, pp. 369-372

Persistent link: https://www.econbiz.de/10006525456

Venturing Next to the Core: From Defense to Homeland Security

Meyer, Marc H.; Poza, Hugo - In: Research technology management 52 (2009) 3, pp. 24-37

Persistent link: https://www.econbiz.de/10008243586

Corporate Venturing: An Expanded Role for R&D Developing growth strategies and business models must become competencies for R&D leaders

Meyer, Marc H.; Willcocks, Neil; Boushell, Bob - In: Research technology management 51 (2008) 1, pp. 34-42

Persistent link: https://www.econbiz.de/10007894091

Applying platform design to improve the integration of patient services across the continuum of care

Meyer, Marc H.; Jekowsky, Eliot; Crane, Frederick G. - In: Managing service quality : MSQ ; an international journal 17 (2007) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10007598885

A perspective on the rationale for teaching innovation in MBA programs and strategies for its implementation

Crane, Frederick G.; Meyer, Marc H. - In: Journal of the Academy of Business Education : JABE 9 (2008) 2, pp. 17-28

Persistent link: https://www.econbiz.de/10009889263

Measuring and improving the innovation readiness of MBA students

Crane, Frederick G.; Meyer, Marc H. - In: Journal of the Academy of Business Education : JABE 11 (2010) 1, pp. 47-53

Persistent link: https://www.econbiz.de/10009889287