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Word-of-mouth transmission in settings with multiple opinions : the impact of other opinions on WOM likelihood and valence
Ryu, Gangseog; Han, Jin K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 403-415
Persistent link: https://www.econbiz.de/10003883931
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Collective brand relationships
O'Guinn, Thomas C.; Muñiz, Albert M. - In: Handbook of brand relationships, (pp. 173-194). 2009
Persistent link: https://www.econbiz.de/10003915585
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Smoking and social interaction
Poutvaara, Panu (contributor); Siemers, Lars (contributor) - 2007
Persistent link: https://www.econbiz.de/10003496781
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Entscheidungsheuristiken in Gruppen
Reimer, Torsten; Hoffrage, Ulrich; Katsikopoulos, … - In: NeuroPsychoEconomics 2 (2007) 1, pp. 7-29
Persistent link: https://www.econbiz.de/10003520056
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Toward a sociological model of brands
O'Guinn, Thomas C.; Muniz, Albert M. - In: Brands and brand management : contemporary research …, (pp. 133-155). 2010
Persistent link: https://www.econbiz.de/10003941313
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Getting even or being at odds? : cohesion in even- and odd-sized small groups
Menon, Tanya; Phillips, Katherine W. - In: Organization science : a journal of the Institute for … 22 (2011) 3, pp. 738-753
Persistent link: https://www.econbiz.de/10009160359
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The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 29 (2012) 3, pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
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The effect of associated group identities on team identity
Heere, Bob; James, Jeffrey; Yoshida, Masayuki; Scremin, … - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 606-621
Persistent link: https://www.econbiz.de/10009425049
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Eventmarketing unter sozialpsychologischer Betrachtung : Gruppenerlebnisse in der Live-Kommunikation
Wolf, Antje; Jackson, Ulrike; Detlefsen, Kim - In: Erfolg mit nachhaltigen Eventkonzepten : Tagungsband …, (pp. 127-143). 2012
Persistent link: https://www.econbiz.de/10009427703