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Embarrassing exposures in online social networks : an integrated perspective of privacy invasion and relationship bonding
Choi, Ben C. F.; Jiang, Zhenhui; Xiao, Bo; Kim, Sung S. - In: Information systems research : ISR 26 (2015) 4, pp. 675-694
Persistent link: https://www.econbiz.de/10011420767
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Of "likes" and "pins" : the effects of consumers' attachment to social media
VanMeter, Rebecca A.; Grisaffe, Douglas B.; Chonko, … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 70-88
Persistent link: https://www.econbiz.de/10011422800
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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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Modelling CRM in a social media age
Harrigan, Paul; Soutar, Geoffrey N.; Choudhury, Musfiq … - In: Australasian marketing journal 23 (2015) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10011284763
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The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter
Ma, Liye; Sun, Baohong; Kekre, Sunder - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 627-645
Persistent link: https://www.econbiz.de/10011372817
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su; Aali, Abdulrahman Yousef al-; Heinrichs, … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
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Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 577-587
Persistent link: https://www.econbiz.de/10011341609