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Helpful Hopefulness: The Effec...
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Haws, Kelly L.
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1
Helpful hopefulness : the effect of future positive emotions on consumption
Winterich, Karen Page
;
Haws, Kelly L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
3
,
pp. 505-524
Persistent link: https://www.econbiz.de/10009375679
Saved in:
2
When value trumps health in a supersized world
Haws, Kelly L.
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 48-64
Persistent link: https://www.econbiz.de/10009747830
Saved in:
3
Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.
;
Winterich, Karen Page
;
Walker Reczek, …
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
3
,
pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
Saved in:
4
Donation behavior toward in-groups and out-groups : the role of gender and moral identity
Winterich, Karen Page
;
Mittal, Vikas
;
Ross, William T.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003880179
Saved in:
5
Power distance belief and impulsive buying
Zhang, Yinlong
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 945-954
Persistent link: https://www.econbiz.de/10008666356
Saved in:
6
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
7
Not all negative emotions lead to concrete construal
Chowdhry, Nivriti
;
Winterich, Karen Page
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
Saved in:
8
Save like the Joneses : how service firms can utilize deliberation and informational influence to enhance consumer well-being
Winterich, Karen Page
;
Nenkov, Gergana Y.
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10011336497
Saved in:
9
Disgusted or happy, it is not so bad : emotional mini-max in unethical judgments
Winterich, Karen Page
;
Morales, Andrea C.
;
Mittal, Vikas
- In:
Journal of business ethics : JOBE
130
(
2015
)
2
,
pp. 343-360
Persistent link: https://www.econbiz.de/10011337129
Saved in:
10
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
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