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"Mind the gaps" between the marketing theory train and the marketing practice platform : the case of Egg Card
Madichie, Nnamdi O. - In: The marketing review 9 (2009) 1, pp. 39-62
Persistent link: https://www.econbiz.de/10009853144
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Professional sports : a new "services" consumption mantra in the United Arab Emirates (UAE)
Madichie, Nnamdi O. - In: The marketing review 9 (2009) 4, pp. 301-318
Persistent link: https://www.econbiz.de/10009853163
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Students' evaluation of teaching (SET) in higher education : a question of reliability and validity
Madichie, Nnamdi O. - In: The marketing review 11 (2011) 4, pp. 381-391
Persistent link: https://www.econbiz.de/10009853209
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Special issue: Theory into practice
Blythe, Jim (contributor) - 2008
Persistent link: https://www.econbiz.de/10003775201
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Marketing planning : strategy, environment and context
Blythe, Jim; Megicks, Phil - 2010 - 1st ed.
Persistent link: https://www.econbiz.de/10003925983
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Essentials of marketing
Blythe, Jim; Martin, Jane - 2016 - Sixth edition
Persistent link: https://www.econbiz.de/10011428734
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Business to business marketing management : a global perspective
Zimmerman, Alan S.; Blythe, Jim - 2013 - 2. ed.
Persistent link: https://www.econbiz.de/10009732365
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Demarketing
Bradley, Nigel (ed.); Blythe, Jim (ed.) - 2014
Persistent link: https://www.econbiz.de/10010204535
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Consumer behaviour
Sethna, Zubin; Blythe, Jim - 2016 - 3rd edition
Persistent link: https://www.econbiz.de/10011536225
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The "bold and the beautiful" of the UAE retail environment
Madichie, Nnamde O.; Blythe, Jim - In: Marketing intelligence & planning 29 (2011) 6, pp. 593-601
Persistent link: https://www.econbiz.de/10009387341