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The role of knowledge accessibility in cognition and behavior : implications for consumer information processing

Wyer, Robert S. - In: Handbook of consumer psychology, (pp. 31-76). 2008

Persistent link: https://www.econbiz.de/10003716144

Mein Freund, der Pendler

Wyer, Robert S. - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 1, pp. 14-17

Persistent link: https://www.econbiz.de/10009675577

Procedural influences on judgments and behavioral decisions

Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 424-438

Persistent link: https://www.econbiz.de/10009384874

The role of information processing in single-alternative and multiple-alternative judgements and decisions

Wyer, Robert S. - In: Applying social cognition to consumer-focused strategy …, (pp. 3-36). 2005

Persistent link: https://www.econbiz.de/10003113299

A Multistage, Multiprocess Analysis of Consumer Judgment : A Selective Review and Conceptual Framework

Wyer, Robert S.; Kardes, Frank R. - In: Journal of Consumer Psychology 30 (2020) 2, pp. 339-364

Persistent link: https://www.econbiz.de/10012189373

The face is the index of the mind : understanding the association between self-construal and facial expressions

Yang, Defeng; Shen, Hao; Wyer, Robert S. - In: European Journal of Marketing 55 (2021) 6, pp. 1664-1678

Purpose: This study aims to examine the relationship between consumers’ emotional expressions and their self-construals. The authors suggest that because an independent self-construal can reinforce the free expression of emotion, the expression of extreme emotions is likely to become...

Persistent link: https://www.econbiz.de/10012539562

The contrasting influences of incidental anger and fear on responses to a service failure

Su, Lei; Wan, Lisa C.; Wyer, Robert S. - In: Psychology & Marketing 35 (2018) 9, pp. 666-675

Persistent link: https://www.econbiz.de/10012083910

The downside of purchasing a servant brand : The effect of servant brand consumption on consumer charitable behavior

Ho, Cony M.; Lin, Szu‐Han (Joanna); Wyer, Robert S. - In: Psychology & Marketing 38 (2021) 11, pp. 2019-2033

Persistent link: https://www.econbiz.de/10012633154

The effect of material and experiential consumption on goal pursuit

Ho, Cony M.; Wyer, Robert S. - In: Psychology & Marketing 38 (2021) 12, pp. 2305-2313

Persistent link: https://www.econbiz.de/10012633178

Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial

Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421-434

Persistent link: https://www.econbiz.de/10003867365