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Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003945331
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Herausforderungen im Social CRM und Mobile Business
Bulander, Rebecca - In: Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …, (pp. 87-107). 2011
Persistent link: https://www.econbiz.de/10009010230
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The third screen : marketing to your customers in a world gone mobile
Martin, Chuck - 2011
Persistent link: https://www.econbiz.de/10009011493
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Mobile marketing practices
Telli Yamamoto, Gonca - 2012
Persistent link: https://www.econbiz.de/10009573712
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Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan - 2012
Persistent link: https://www.econbiz.de/10009573715
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Mobile promotion
Telli Yamamoto, Gonca - 2012
Persistent link: https://www.econbiz.de/10009574476
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Situation approach as success factor of mobile marketing
Link, Jörg; Seidl, Franziska - 2012
Persistent link: https://www.econbiz.de/10009574507
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Framework for mobile marketing : the Locales Framework
Lee, Dennis; Muhlberger, Ralf; Brown, Mark - 2012
Persistent link: https://www.econbiz.de/10009574529
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Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim; Mannix, Richard - 2012
Persistent link: https://www.econbiz.de/10009575084
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Mobile Customer Relationship Management (mCRM) : constraints and challenges
Silberer, Günter; Schulz, Sebastian - 2012
Persistent link: https://www.econbiz.de/10009575378