//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Scent marketing : making olfac...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Online-Marketing
12,934
Internet marketing
12,826
Mobilkommunikation
6,909
Mobile communications
6,869
Social Web
5,822
Social web
5,815
Consumer behaviour
5,392
Konsumentenverhalten
5,381
Electronic Commerce
2,456
E-commerce
2,190
Werbewirkung
2,121
Advertising effects
2,111
Online-Handel
2,063
Online retailing
2,060
Beziehungsmarketing
1,949
Relationship marketing
1,947
Advertising
1,803
Werbung
1,801
Viral marketing
1,761
Virales Marketing
1,759
Markenführung
1,642
Brand management
1,641
Internet
1,629
Mobiltelefon
1,220
Mobile phone
1,218
Marketingmanagement
1,216
Marketing management
1,200
Deutschland
1,007
Markenimage
959
Theorie
954
Brand image
953
Theory
947
Germany
936
USA
926
United States
922
Website
875
Social media
862
social media
814
Mobile Business
806
Mobile business
806
more ...
less ...
Online availability
All
Undetermined
7,651
Free
4,363
Type of publication
All
Article
13,274
Book / Working Paper
7,414
Journal
50
Other
8
Type of publication (narrower categories)
All
Article in journal
10,816
Aufsatz in Zeitschrift
10,816
Aufsatz im Buch
2,186
Book section
2,186
Graue Literatur
1,518
Non-commercial literature
1,518
Working Paper
1,192
Arbeitspapier
1,107
Hochschulschrift
517
Collection of articles of several authors
424
Sammelwerk
424
Thesis
331
Aufsatzsammlung
278
Case study
268
Fallstudie
268
Conference paper
266
Konferenzbeitrag
266
Ratgeber
242
Guidebook
230
Konferenzschrift
175
Lehrbuch
116
Conference proceedings
92
Textbook
92
research-article
88
Dissertation u.a. Prüfungsschriften
52
Amtsdruckschrift
47
Government document
47
Collection of articles written by one author
42
Sammlung
42
Handbook
40
Handbuch
40
Glossar enthalten
39
Glossary included
39
Bibliografie enthalten
29
Bibliography included
29
Forschungsbericht
24
review
19
Bibliographie
17
Market information
16
Marktinformation
16
more ...
less ...
Language
All
English
18,085
German
2,405
Undetermined
198
French
44
Russian
14
Polish
8
Spanish
7
Italian
6
Swedish
5
Lithuanian
3
Finnish
2
Hungarian
2
Slovak
2
Serbian
2
Bosnian
1
Czech
1
Croatian
1
Dutch
1
Norwegian
1
more ...
less ...
Author
All
Asongu, Simplice
79
Haucap, Justus
45
Kreutzer, Ralf T.
45
Dwivedi, Yogesh Kumar
38
Ghose, Anindya
33
Skiera, Bernd
33
Tucker, Catherine
33
Goldfarb, Avi
32
Gerpott, Torsten J.
30
Karjaluoto, Heikki
30
Kruse, Jörn
29
Grzybowski, Lukasz
28
Valletti, Tommaso M.
28
Whalley, Jason
27
Wilbur, Kenneth C.
27
Bauer, Hans H.
26
Law, Chun Hung Roberts
26
Markendahl, Jan
26
Bohlin, Erik
25
Chaffey, Dave
25
Sutherland, Ewan
25
Fritz, Wolfgang
24
Okazaki, Shintaro
24
Madden, Gary
22
Verboven, Frank
22
Whinston, Andrew B.
22
Kretschmer, Tobias
21
Schwarz, Torsten
21
Heimeshoff, Ulrich
20
Jerath, Kinshuk
20
Tan, Yong
20
Wolfstetter, Elmar
20
Büllingen, Franz
19
Edelman, Benjamin
19
Ivaldi, Marc
19
Kollmann, Tobias
19
Ozuem, Wilson
19
Ratten, Vanessa
19
Dewenter, Ralf
18
Genakos, Christos
18
more ...
less ...
Institution
All
IGI Global
119
Springer Fachmedien Wiesbaden
100
National Bureau of Economic Research
45
OECD
22
Information Resources Management Association
17
International Telecommunications Society
16
Organisation for Economic Co-operation and Development
15
Europäische Kommission
14
Haufe-Lexware GmbH & Co. KG
11
Books on Demand GmbH <Norderstedt>
10
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Université Paris-Dauphine (Paris IX)
9
Nomos Verlagsgesellschaft
8
Springer-Verlag GmbH
8
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Edward Elgar Publishing
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
Wiley-VCH
6
Deutsche Bank <Frankfurt am Main> / Research
5
Elinkeinoelämän Tutkimuslaitos
5
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
5
International Finance Corporation
5
Monopolkommission
5
Peter Lang GmbH
5
Technische Universität Braunschweig
5
Verlag Dr. Kovač
5
WIK-Consult GmbH <Honnef>
5
epubli GmbH
5
Campus Verlag
4
Erasmus Research Institute of Management
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
International Telecommunications Society (ITS)
4
Renessans Kapital <Moskau>
4
Rheinwerk Verlag
4
Roundtable on Cooperative Mobility Systems and Automated Driving <2016, Ottawa>
4
Shaker Verlag
4
UVK Verlagsgesellschaft mbH
4
more ...
less ...
Published in...
All
Journal of business research : JBR
354
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Journal of retailing and consumer services
251
International journal of internet marketing and advertising : IJIMA
201
SpringerLink / Bücher
174
Technological forecasting & social change : an international journal
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
142
Journal of advertising research
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
119
International journal of advertising : the review of marketing communications
117
Information systems research : ISR
114
Journal of marketing communications
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
International journal of hospitality management
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Springer eBook Collection
101
Management science : journal of the Institute for Operations Research and the Management Sciences
98
Tourism management : research, policies, practice
96
International journal of electronic marketing and retailing : IJEMR
90
Journal of internet commerce
85
Industrial marketing management : the international journal for industrial and high-tech firms
80
Electronic commerce research
79
Journal of promotion management : innovations in planning and applied research
78
Cogent business & management
77
International journal of business information systems : IJBIS
75
International journal of technology marketing : IJTMkt
69
Journal of management information systems : JMIS
69
Psychology & marketing
69
International journal of advertising : the quarterly review of marketing communications
67
International journal of e-business research : an official publication of the Information Resources Management Association
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
65
Business horizons
60
Journal of travel and tourism marketing
60
Information economics and policy : IEP
59
The journal of product & brand management
58
International journal of contemporary hospitality management
57
Journal of electronic commerce research : JECR
57
Journal of marketing
57
Journal of promotion management : JPM
56
CESifo working papers
55
more ...
less ...
Source
All
ECONIS (ZBW)
19,801
USB Cologne (EcoSocSci)
483
Other ZBW resources
156
RePEc
146
EconStor
121
BASE
29
OLC EcoSci
6
USB Cologne (business full texts)
4
more ...
less ...
Showing
31
-
40
of
20,746
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Konsumentenentscheidungen im Mobile Commerce : eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003945331
Saved in:
32
Herausforderungen im Social CRM und Mobile Business
Bulander, Rebecca
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 87-107)
.
2011
Persistent link: https://www.econbiz.de/10009010230
Saved in:
33
The third screen : marketing to your customers in a world gone mobile
Martin, Chuck
-
2011
Persistent link: https://www.econbiz.de/10009011493
Saved in:
34
Mobile marketing practices
Telli Yamamoto, Gonca
-
2012
Persistent link: https://www.econbiz.de/10009573712
Saved in:
35
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
-
2012
Persistent link: https://www.econbiz.de/10009573715
Saved in:
36
Mobile promotion
Telli Yamamoto, Gonca
-
2012
Persistent link: https://www.econbiz.de/10009574476
Saved in:
37
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
-
2012
Persistent link: https://www.econbiz.de/10009574507
Saved in:
38
Framework for mobile marketing : the Locales Framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
-
2012
Persistent link: https://www.econbiz.de/10009574529
Saved in:
39
Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
-
2012
Persistent link: https://www.econbiz.de/10009575084
Saved in:
40
Mobile Customer Relationship Management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
-
2012
Persistent link: https://www.econbiz.de/10009575378
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->