Segmentation challenges posed by 'transnationals' in mobile marketing
Year of publication: |
2012
|
---|---|
Authors: | Sirkeci, Ibrahim ; Mannix, Richard |
Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1079-1099
|
Subject: | Internationale Migration | International migration | Zielgruppe | Target group | Internationale Marktsegmentierung | International market segmentation | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Welt | World |
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