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The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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Endorser weight and perceptions of brand attitude and intent to purchase
Westover, Michael Lea; Randle, Quint - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 57-73
Persistent link: https://www.econbiz.de/10003884506
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The depiction of female models in sport television commercials in the United States by degree of slenderness : an appraisal
Peterson, Robin T.; Xu, Bing; Limbu, Yam - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 184-203
Persistent link: https://www.econbiz.de/10003884538
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Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Binar, Bernd - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
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Media engagement and advertising effectiveness
Calder, Bobby J.; Malthouse, Edward C. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 1-36). 2008
Persistent link: https://www.econbiz.de/10003755902
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Advertising in the world of new media
Berg, Scott - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 56-83). 2008
Persistent link: https://www.econbiz.de/10003755905
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Developments in audience measurement and research
Webster, James - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 123-138). 2008
Persistent link: https://www.econbiz.de/10003755908
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Using THREE I media in business-to-business marketing
Newcomb, James - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 208-225). 2008
Persistent link: https://www.econbiz.de/10003755923
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When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael; Trampe, Debra - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
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Brand new China : advertising, media, and commercial culture
Wang, Jing - 2010
Persistent link: https://www.econbiz.de/10003937505