//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand experience : managerial...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Brand management
11,214
Markenführung
11,132
Brand image
11,047
Markenimage
10,930
Theorie
10,324
Theory
10,150
Produktentwicklung
9,968
Relationship marketing
9,533
Beziehungsmarketing
9,496
Markenartikel
9,149
New product development
9,131
Brand
8,109
Customer satisfaction
5,784
USA
5,688
Innovation
5,637
Kundenzufriedenheit
5,616
Online-Handel
5,480
Online retailing
5,469
United States
5,407
Deutschland
5,243
Social Web
5,210
Social web
5,207
Online-Marketing
4,723
Germany
4,708
Internet marketing
4,705
Service quality
4,430
Dienstleistungsqualität
4,380
Einzelhandel
4,315
Retail trade
4,261
Innovationsmanagement
4,031
Werbewirkung
3,930
Innovation management
3,901
Advertising effects
3,880
Electronic Commerce
3,624
Verbraucherverhalten
3,582
E-commerce
3,511
Experiment
3,413
Marketingmanagement
3,334
more ...
less ...
Online availability
All
Undetermined
37,030
Free
22,211
Type of publication
All
Article
70,936
Book / Working Paper
33,864
Journal
210
Other
27
Type of publication (narrower categories)
All
Article in journal
58,688
Aufsatz in Zeitschrift
58,688
Graue Literatur
8,466
Non-commercial literature
8,466
Working Paper
7,258
Aufsatz im Buch
6,839
Book section
6,839
Arbeitspapier
6,711
Hochschulschrift
3,836
research-article
2,825
Thesis
2,679
Collection of articles of several authors
1,477
Sammelwerk
1,477
Aufsatzsammlung
922
Case study
698
Fallstudie
698
Conference paper
608
Konferenzbeitrag
608
Dissertation u.a. Prüfungsschriften
489
Bibliografie enthalten
468
Bibliography included
468
Konferenzschrift
459
Collection of articles written by one author
358
Sammlung
358
Lehrbuch
321
Textbook
269
Reprint
225
Conference proceedings
208
review-article
198
conceptual-paper
184
Amtsdruckschrift
181
Government document
181
Article
159
review
152
case-report
124
Ratgeber
109
Guidebook
99
Handbook
94
Handbuch
94
Statistik
94
more ...
less ...
Language
All
English
92,837
German
9,150
Undetermined
2,157
French
423
Polish
128
Spanish
112
Italian
91
Swedish
43
Russian
39
Danish
32
Portuguese
28
Dutch
25
Lithuanian
24
Norwegian
22
Finnish
17
Hungarian
17
Romanian
12
Slovak
11
Czech
7
Croatian
7
Indonesian
7
Serbian
6
Slovenian
5
Bulgarian
4
Multiple languages
3
Arabic
2
Kazakh
2
Chinese
2
Bosnian
1
Valencian
1
Japanese
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
120
Huber, Frank
119
Burmann, Christoph
117
Belk, Russell W.
116
Phau, Ian
110
Herstatt, Cornelius
108
Mattila, Anna S.
108
Bauer, Hans H.
102
Grunert, Klaus G.
102
Herrmann, Andreas
94
Gierl, Heribert
92
Wiedmann, Klaus-Peter
88
Lusk, Jayson L.
85
Sheth, Jagdish N.
83
Foxall, Gordon R.
82
Khare, Arpita
80
Usman, Osly
78
Loureiro, Sandra Maria Correia
72
Esch, Franz-Rudolf
71
Grewal, Dhruv
70
Bagozzi, Richard P.
69
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Septianto, Felix
69
Bruwer, Johan
68
Laroche, Michel
68
Wansink, Brian
68
Agarwal, Sumit
67
Stavins, Joanna
67
Verhoef, Peter C.
67
Keller, Kevin Lane
65
Chintagunta, Pradeep K.
64
Paul, Justin
64
Rajagopal
64
Bruhn, Manfred
63
Ko, Eunju
63
Pelsmacker, Patrick de
63
Sattler, Henrik
62
Walsh, Gianfranco
60
Jang, Soocheong
59
more ...
less ...
Institution
All
National Bureau of Economic Research
569
Springer Fachmedien Wiesbaden
206
OECD
52
Verlag Dr. Kovač
44
American Marketing Association
38
European Association of Agricultural Economists - EAAE
35
Université Paris-Dauphine (Paris IX)
34
IGI Global
33
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
33
International Energy Agency
30
Institut für Demoskopie Allensbach
28
Books on Demand GmbH <Norderstedt>
27
RWTH Aachen
25
Edward Elgar Publishing
23
Friedrich-Schiller-Universität Jena
23
Information Resources Management Association
21
Universität Mannheim
18
INSEAD
17
Haufe-Lexware GmbH & Co. KG
16
Nomos Verlagsgesellschaft
16
Nordic Council of Ministers
16
Institut für Technologie- und Innovationsmanagement <Hamburg>
15
Technische Universität Braunschweig
14
European University Institute / Department of Economics
13
Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
13
Shaker Verlag
13
Christian-Albrechts-Universität zu Kiel
12
Markenverband
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Europäische Kommission / Gemeinsame Forschungsstelle
11
HAL
11
Springer International Publishing
11
Université Paris-Dauphine
11
Österreichisches Institut für Wirtschaftsforschung
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
10
Gesellschaft zur Erforschung des Markenwesens
10
Helmut-Schmidt-Universität
10
NetLibrary, Inc
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Springer-Verlag GmbH
10
more ...
less ...
Published in...
All
Journal of business research : JBR
2,292
Journal of retailing and consumer services
1,968
International journal of consumer studies
769
International journal of hospitality management
750
Psychology & marketing
709
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER working paper series
567
SpringerLink / Bücher
551
The journal of brand management : an international journal
549
The journal of product & brand management
478
Working paper / National Bureau of Economic Research, Inc.
469
European Journal of Marketing
444
Journal of marketing research : JMR
428
Asia Pacific journal of marketing and logistics
417
Management science : journal of the Institute for Operations Research and the Management Sciences
415
NBER Working Paper
411
European journal of marketing : EJM
409
Journal of Consumer Marketing
397
The journal of product innovation management : an international publication of the Product Development & Management Association
396
Journal of travel and tourism marketing
377
Tourism management : research, policies, practice
372
Journal of marketing
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Journal of marketing management : MM
350
Technological forecasting & social change : an international journal
342
Journal of the Academy of Marketing Science
337
Journal of retailing
328
Journal of international consumer marketing
326
Marketing letters : a journal of research in marketing
326
Cogent business & management
324
Journal of marketing communications
319
Industrial marketing management : the international journal for industrial and high-tech firms
317
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Journal of fashion marketing and management
312
Journal of consumer behaviour : an international research review
302
International journal of retail & distribution management
301
The journal of consumer marketing
297
Journal of Product & Brand Management
294
The international review of retail, distribution and consumer research
294
more ...
less ...
Source
All
ECONIS (ZBW)
97,211
Other ZBW resources
3,623
USB Cologne (EcoSocSci)
2,026
RePEc
1,116
EconStor
769
BASE
161
USB Cologne (business full texts)
77
OLC EcoSci
47
ArchiDok
7
more ...
less ...
Showing
1
-
10
of
105,037
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
2
Effects of pronoun
brand
name perspective and positioning on
brand
attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
Saved in:
3
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
4
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
5
Role of
brand
globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
6
Private label consumers and national
brand
new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
7
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
8
How less congruent new products drive
brand
engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
9
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
10
The impact of atypical product design on consumer product and
brand
perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->