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Analysing brand awareness as a driver for determining brand value : a study in telecommunications service marketing

Rajagopal, Ananya - In: International journal of services and operations … 37 (2020) 2, pp. 241-263

Persistent link: https://www.econbiz.de/10012521923

The antecedents and consequences of brand experience and purchase intention

Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238

Persistent link: https://www.econbiz.de/10012597995

The effects of rebranding on customer-based brand equity

Blazquez Cano, Marta; Mattich, Kurt; Henninger, Claudia E. - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 91-109

Persistent link: https://www.econbiz.de/10011994973

Effect of perceived price, brand image, perceived quality and trust on consumer's buying preferences

Afsar, Bilal - In: Journal of economics and business research 20 (2014) 1, pp. 7-20

Persistent link: https://www.econbiz.de/10010440801

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

Persistent link: https://www.econbiz.de/10014506310

Driving brand value through CSR initiatives : an empirical study in Indian perspective

Singh, Anupam; Verma, Priyanka - In: Global business review 19 (2018) 1, pp. 85-98

Persistent link: https://www.econbiz.de/10011800200

The effects of brand hypocrisy on consumer evaluations and behaviors : moderating role of nutrition consciousness

Erol, Fuat - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 133-151

and lead to negative evaluations. Accusations of hypocrisy can also result in negative behavioral outcomes, such as brand … consciousness. Therefore, this study aims to explore the serial mediating effect of brand image and brand evaluations of the effect … of the brand (mission) hypocrisy on both brand distance and nWOM, and the moderating role of nutrition consciousness on …

Persistent link: https://www.econbiz.de/10014534727

Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction

Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598

Persistent link: https://www.econbiz.de/10014234076

Factors affecting smartphone brand switching behavior in Kathmandu valley

Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95

Persistent link: https://www.econbiz.de/10013449196

Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram

Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407

Persistent link: https://www.econbiz.de/10013370884