Narrow search
Showing 1 - 10 of 49,179
Cover Image
Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Cover Image
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …
Persistent link: https://www.econbiz.de/10013203503
Cover Image
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Cover Image
A collection of Islamic advertising principles : revisited and detailed
Ali Shafiq - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10011989257
Cover Image
Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
Cover Image
Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
Schramm, Holger (ed.); Knoll, Johannes (contributor) - 2014
Persistent link: https://www.econbiz.de/10011863282
Cover Image
Influencer-Marketing : Strategie, Briefing, Monitoring
Funke, Sven-Oliver - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10011893433
Cover Image
Integrated marketing communication : advertising and promotion in a digital world
Juska, Jerome M. - 2018
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand …
Persistent link: https://www.econbiz.de/10011754596
Cover Image
Guerilla Marketing für Dummies
Margolis, Jonathan; Garrigan, Patrick - 2010 - 1. Aufl.
Flüssig geschriebener und absolut verständlicher Marketing-Ratgeber für die Praxisanwendung. Für Kleinunternehmen mit …
Persistent link: https://www.econbiz.de/10003834571
Cover Image
eMarket : Wochenmagazin für Online-Marketing und E-Commerce
München : Europa-Fachpresse-Verl. - 2000,20.Wo. - 2002,6.Wo.; 2002,Apr.-Okt.
Persistent link: https://www.econbiz.de/10001514142