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The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context

Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W.; … - In: Journal of Consumer Research 36 (2010) 5, pp. 778-791

This study examines the effects of incidental similarity shared between a salesperson and a potential customer. We show that an incidental similarity, such as a shared birthday or birthplace, can result in a more favorable attitude and a higher intention to purchase. We argue and find that the...

Persistent link: https://www.econbiz.de/10008633278

The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W; … - In: Journal of consumer research : JCR ; an … 36 (2010) 5, pp. 748-757

Persistent link: https://www.econbiz.de/10008372803

Taste Perception: More than Meets the Tongue

Hoegg, JoAndrea; Alba, Joseph W. - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 490-498

Persistent link: https://www.econbiz.de/10007612001

The Impact of Candidate Appearance and Advertising Strategies on Election Results

Hoegg, JoAndrea; Lewis, Michael V - In: Journal of marketing research : JMR 48 (2011) 5, pp. 895-910

Persistent link: https://www.econbiz.de/10009966653

No second chance to make a first impression : a field study of relationship initiation and development

Lewis, Michael; Whitler, Kimberly; Hoegg, JoAndrea - In: MSI reports : working paper series (2009) 4, pp. 119-146

Persistent link: https://www.econbiz.de/10009893542

Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study

Lewis, Michael; Whitler, Kimberly A.; Hoegg, JoAndrea - In: Journal of retailing 89 (2013) 3, pp. 263-280

Persistent link: https://www.econbiz.de/10010153018

The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude

Chae, Boyoun; Hoegg, JoAndrea - In: Journal of consumer research : JCR ; an … 40 (2013) 2, pp. 223-238

Persistent link: https://www.econbiz.de/10010164782

Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison

Mehta, Ravi; Hoegg, JoAndrea; Chakravarti, Amitav - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 535-555

Persistent link: https://www.econbiz.de/10009335180

Seeing Is Believing (Too Much): The Influence of Product Form on Perceptions of Functional Performance

Hoegg, JoAndrea; Alba, Joseph W. - In: The journal of product innovation management : an … 28 (2011) 3, pp. 346-360

Persistent link: https://www.econbiz.de/10008877201

Sweet ideas : how the sensory experience of sweetness impacts creativity

Xu, Lidan; Mehta, Ravi; Hoegg, JoAndrea - In: Organizational behavior and human decision processes : … 172 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013417371