//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Differentiating the "I" in "in...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
33
Konsumentenverhalten
33
Viral marketing
16
Virales Marketing
16
Emotion
15
Communication
10
Experiment
10
Kommunikation
10
Personality psychology
10
Persönlichkeitspsychologie
10
Social Web
10
Social web
10
Brand image
9
Language
9
Markenimage
9
Social behaviour
9
Soziales Verhalten
9
Sprache
9
USA
9
United States
9
Decision
8
Entscheidung
8
Linguistics
7
Linguistik
7
natural language processing
7
Behavioral economics
6
Text
6
Theorie
6
Theory
6
Verhaltensökonomik
6
language
6
word of mouth
6
Advertising effects
4
Kaufentscheidung
4
Marketing
4
Purchase decision
4
Werbewirkung
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Advertising
3
more ...
less ...
Online availability
All
Undetermined
44
Free
37
Type of publication
All
Article
114
Book / Working Paper
42
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Arbeitspapier
15
Working Paper
15
Graue Literatur
14
Non-commercial literature
14
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Reprint
1
more ...
less ...
Language
All
English
106
Undetermined
46
German
4
Author
All
Berger, Jonah
115
Van Boven, Leaf
35
Chan, Cindy
13
Packard, Grant
12
Dunning, David
10
Sela, Aner
10
Loewenstein, George
8
McGraw, A. Peter
8
Boven, Leaf Van
7
Johnson-Graham, Laura
6
Chen, Zoey
5
Huber, Michaela
5
Rasmussen, Scott J.
5
Sorensen, Alan T.
5
Draganska, Michaela
4
Gibbons, Robert
4
Heath, Chip
4
Moore, Sarah G.
4
Simonson, Itamar
4
Bhattacharjee, Amit
3
Boghrati, Reihane
3
Bradlow, Eric T.
3
Ho, Benjamin
3
Humphreys, Ashlee
3
Iyengar, Radha
3
Iyengar, Raghuram
3
Liu, Wendy
3
Loewenstein, George F.
3
Menon, Geeta
3
Milkman, Katherine L.
3
Moe, Wendy W.
3
Pope, Devin
3
Schweidel, David A.
3
Ward, Morgan
3
Welch, Edward
3
Wheeler, S. Christian
3
Attai, Deanna J.
2
Berry, Leonard L.
2
Buechel, Eva C.
2
Dahl, Darren W.
2
more ...
less ...
Institution
All
Graduate School of Business, Stanford University
2
David K. Levine
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of marketing research : JMR
13
Working papers / Wharton School, University of Pennsylvania / Marketing
12
Journal of Consumer Research
10
Journal of consumer research : JCR ; an interdisciplinary journal
9
MSI reports : working paper series
8
Harvard-Business-Manager : das Wissen der Besten
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of economic behavior & organization : JEBO
4
Journal of marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Harvard business review : HBR
2
Journal of Economic Behavior & Organization
2
Journal of behavioral decision making
2
Journal of service research
2
Management Science
2
Marketing Science
2
Marketing letters : a journal of research in marketing
2
Organizational Behavior and Human Decision Processes
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Research Papers / Graduate School of Business, Stanford University
2
Research paper series / Stanford Graduate School of Business
2
APSA 2014 Annual Meeting Paper
1
Consumer psychology in a social media world
1
Consumer psychology review
1
Exotic preferences : behavioral economics and human motivation
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard PON Working Paper
1
International Journal of Multimedia Data Engineering and Management (IJMDEM)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Economic Psychology
1
Journal of advertising research
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Levine's Working Paper Archive
1
Working papers / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
104
OLC EcoSci
29
RePEc
22
Other ZBW resources
1
Showing
91
-
100
of
156
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Signalwirkung
Berger, Jonah
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
6
,
pp. 16-17
Persistent link: https://www.econbiz.de/10009538476
Saved in:
92
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
93
Why do some advertisements get shared more than others? : quantifying facial expressions to gain new insights
McDuff, Daniel
;
Berger, Jonah
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012495751
Saved in:
94
Bitte ändere dich!
Berger, Jonah
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
7
,
pp. 90-91
Persistent link: https://www.econbiz.de/10012288172
Saved in:
95
Motivations for consumer engagement with social media
Buechel, Eva C.
;
Berger, Jonah
- In:
Consumer psychology in a social media world
,
(pp. 3-22)
.
2016
Persistent link: https://www.econbiz.de/10011585773
Saved in:
96
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
97
Does time of day affect variety-seeking?
Wight, Kelley Gullo
;
Berger, Jonah
;
Etkin, Jordan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10012033921
Saved in:
98
Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
Saved in:
99
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
100
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->