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Differentiating the "I" in "in...
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Consumer behaviour
33
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33
Viral marketing
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Emotion
15
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10
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10
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10
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106
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Berger, Jonah
115
Van Boven, Leaf
35
Chan, Cindy
13
Packard, Grant
12
Dunning, David
10
Sela, Aner
10
Loewenstein, George
8
McGraw, A. Peter
8
Boven, Leaf Van
7
Johnson-Graham, Laura
6
Chen, Zoey
5
Huber, Michaela
5
Rasmussen, Scott J.
5
Sorensen, Alan T.
5
Draganska, Michaela
4
Gibbons, Robert
4
Heath, Chip
4
Moore, Sarah G.
4
Simonson, Itamar
4
Bhattacharjee, Amit
3
Boghrati, Reihane
3
Bradlow, Eric T.
3
Ho, Benjamin
3
Humphreys, Ashlee
3
Iyengar, Radha
3
Iyengar, Raghuram
3
Liu, Wendy
3
Loewenstein, George F.
3
Menon, Geeta
3
Milkman, Katherine L.
3
Moe, Wendy W.
3
Pope, Devin
3
Schweidel, David A.
3
Ward, Morgan
3
Welch, Edward
3
Wheeler, S. Christian
3
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2
Berry, Leonard L.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
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13
Working papers / Wharton School, University of Pennsylvania / Marketing
12
Journal of Consumer Research
10
Journal of consumer research : JCR ; an interdisciplinary journal
9
MSI reports : working paper series
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Harvard-Business-Manager : das Wissen der Besten
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Research Papers / Graduate School of Business, Stanford University
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APSA 2014 Annual Meeting Paper
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Consumer psychology in a social media world
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Consumer psychology review
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Exotic preferences : behavioral economics and human motivation
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International Journal of Multimedia Data Engineering and Management (IJMDEM)
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Economic Psychology
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Journal of advertising research
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of economic psychology : research in economic psychology and behavioral economics
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Levine's Working Paper Archive
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ECONIS (ZBW)
104
OLC EcoSci
29
RePEc
22
Other ZBW resources
1
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81
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Saved in:
82
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
83
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
84
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
Saved in:
85
Subtle signals of inconspicuous consumption
Berger, Jonah
;
Ward, Morgan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 555-569
Persistent link: https://www.econbiz.de/10008747745
Saved in:
86
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
Saved in:
87
Food, sex and the hunger for distinction
Berger, Jonah
;
Shiv, Baba
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 464-472
Persistent link: https://www.econbiz.de/10009384867
Saved in:
88
Decision quicksand : how trivial choices suck us in
Sela, Aner
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 360-370
Persistent link: https://www.econbiz.de/10009581288
Saved in:
89
When controversy sparks buzz : and when it doesn't
Berger, Jonah
;
Chen, Zoey
- In:
Harvard business review : HBR
92
(
2014
)
4
,
pp. 28
Persistent link: https://www.econbiz.de/10010343467
Saved in:
90
What makes content engaging? : how emotional dynamics shape success
Berger, Jonah
;
Kim, Yoon Duk
;
Meyer, Robert J.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012620033
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