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How valuable is a piece of the spectrum? : determination of value in external resource acquisition

Ansari, Shahzad; Munir, Kamal - In: Industrial and corporate change 17 (2008) 2, pp. 301-333

Persistent link: https://www.econbiz.de/10003770966

The customer journey when purchasing a new mobile phone : testing a dual mediation model

Chen, Jengchung Victor; Kyaw, Phyo Linn Nicholas; Ross, … - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 2, pp. 116-132

Persistent link: https://www.econbiz.de/10003784105

Internationale Markenführung im Inland? : Ethno-Marketing in Deutschland ; mit der Mobilfunkmarke AY YILDIZ die türkische Zielgruppe im Fokus

Kohlmann, Christiane - In: Management internationaler Dienstleistungsmarken : …, (pp. 155-173). 2009

Persistent link: https://www.econbiz.de/10003786527

New product development and firm value in mobile handset production

Koski, Heli; Kretschmer, Tobias - 2009

We study the effect of new product introduction on firm value. Using a unique sample on mobile phone handset introduction by 16 major handset manufacturers over 10 years, we distinguish between imitative product introduction and truly innovative product introduction. We find that while most...

Persistent link: https://www.econbiz.de/10003788992

The influence of organizational culture on work-related personality requirement ratings : a multilevel analysis

Li, Wen-dong; Wang, Yong-li; Taylor, Paul; Shi, Kan; He, Dan - In: International journal of selection and assessment 16 (2008) 4, pp. 366-384

Persistent link: https://www.econbiz.de/10003789779

Mobile Musik

Geißler, Jan - In: Ökonomie der Musikindustrie, (pp. 237-252). 2008

Persistent link: https://www.econbiz.de/10003777276

A voice-enabled pervasive web system with self-optimization capability for supporting enterprise applications

Chang, Shuchih Ernest - In: Global implications of modern enterprise information …, (pp. 137-155). 2009

Persistent link: https://www.econbiz.de/10003778653

Property rights and wireless license values

Hazlett, Thomas W. - In: The journal of law & economics 51 (2008) 3, pp. 563-586

Persistent link: https://www.econbiz.de/10003779306

Perceived quality, satisfaction and customer loyalty: an empirical study in the mobile phones sector in Brazil

Souki, Gustavo Quiroga; Gonçalves Filho, Cid - In: International journal of internet and enterprise … 5 (2007) 4, pp. 298-312

Persistent link: https://www.econbiz.de/10003771488

Mobile youth in China : a cultural perspective and marketing implications

Gong, Wen; Li, Zhang G. - In: International journal of electronic business 6 (2008) 3, pp. 261-281

Persistent link: https://www.econbiz.de/10003771641

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