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Pricing management and practice
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238852
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Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
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Price fairness
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238855
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The price-quality-value relationship
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238856
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Comparative price advertising
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238857
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Processing of price information
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238858
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Legends in marketing: Kent B. Monroe
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009233650
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Consumers’ use of an expected future price as a reference: An investigation of the psychological and contextual antecedents
Kulkarni, Atul A. - 2011
Consumers often use an expected future price of a product as a reference for judging the current price, and consequently make purchase decisions such as whether to buy and how much to buy. Extant literature has acknowledged the use of an expected future price of a product in formation of price...
Persistent link: https://www.econbiz.de/10009477800
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Some personal reflections on pricing research
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009270380