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Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results

Skokanová, Dagmar - In: Ekonomika a managment 2010 (2010) 3

In recent years, there has been an observably increasing interest in one's own body appearance. By attempting to identify the main differences in body image perception within two culturally different backgrounds (the US and China), this paper examines the relationship between the way consumers...

Persistent link: https://www.econbiz.de/10009398880

Competition in Persuasion

Gentzkow, Matthew Aaron; Kamenica, Emir - National Bureau of Economic Research (NBER) - 2011

We study the impact of competition on information revelation in a class of Bayesian Persuasion games with multiple senders. Senders with no private information choose what information to gather and communicate to a receiver who takes a non-contractible action that affects the welfare of all...

Persistent link: https://www.econbiz.de/10009294907

The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns

POPESCU, Ruxandra-Irina; CORBOS, Razvan-Andrei - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 12 (2011) 2, pp. 332-349

“Uniquely Singapore” and “YourSingapore”! Brand and rebrand! 2004 and 2010! From the economic point of view Singapore has grown exponentially in the last half century. The beginning of the third millennium has brought the need of finding new sources of growth by correctly identifying the...

Persistent link: https://www.econbiz.de/10009319133

La première rencontre mémorable entre marque et consommateur et son influence sur la relation : exploration par une approche qualitative phénoménologique.

Benoît-Moreau, Florence - Université Paris-Dauphine

Comprendre comment les consommateurs découvrent, adoptent et tissent une relation avec des marques suscite un intérêt croissant parmi les chercheurs en comportement du consommateur. Une relation étant constituée d’une série d’interactions, les interactions clés entre marque et...

Persistent link: https://www.econbiz.de/10009320598

L’efficacité d’un email à vocation commerciale : étude de l’influence des caractéristiques socio-démographiques des internautes sur le processus de réponse.

Gauthier, Stéphanie; Munier, Thibaut; Costes, Yseulys; … - Université Paris-Dauphine - 2005

Le premier objectif de cet article est de proposer un cadre conceptuel présentant l’ensemble des facteurs susceptibles d’influencer la réponse de l’internaute lors de la réception d’un email à vocation commerciale. Outre les variables liées à l’email lui-même et aux...

Persistent link: https://www.econbiz.de/10009320599

Internet, IT-boomen och reklambranschen under andra hälften av nittiotalet - Transkript av ett vittnesseminarium på ABF-huset i Stockholm den 17 februari 2010.

Sjöblom (red.), Gustav; Axelsson (red.), Ann-Sofie; … - Ekonomisk Historia, Handelshögskolan - 2011

This publication is a commented transcript of a witness seminar in February 2010 within the research project ”The Swedish digital wonder in the advertising industry”. The purpose of the seminar, which was open to the public, was to document the shifting boundaries between the advertising,...

Persistent link: https://www.econbiz.de/10009323349

Government Advertising and Media Coverage of Corruption Scandals

Tella, Rafael Di; Franceschelli, Ignacio - In: American Economic Journal: Applied Economics 3 (2011) 4, pp. 119-51

We construct measures of the extent to which the four main newspapers in Argentina report government corruption on their front page during the period 1998-2007 and correlate them with government advertising. The correlation is negative. The size is considerable—a one standard deviation...

Persistent link: https://www.econbiz.de/10009323537

Platform Siphoning: Ad-Avoidance and Media Content

Anderson, Simon P.; Gans, Joshua S. - In: American Economic Journal: Microeconomics 3 (2011) 4, pp. 1-34

Content providers rely on advertisers to pay for content. TiVo, remote controls, and pop-up ad blockers are examples of … ad-avoidance technologies that allow consumers to view content without ads, and thereby siphon off the content without … paying the "price." We examine the content provider's reaction to such technologies, demonstrating that their adoption …

Persistent link: https://www.econbiz.de/10009353596

Advertising exposures for a seasonal good in a segmented market

Favaretto, Daniela; Grosset, Luca; Viscolani, Bruno - Dipartimento di Management, Università Ca' Foscari Venezia - 2011

The optimal control problem of determining advertising efforts for a seasonal good in a heterogeneous market is considered. We characterize optimal advertising exposures under different conditions: the general situation in which several wide-spectrum media are available, under the assumption of...

Persistent link: https://www.econbiz.de/10009358687

Getting into Your Head(Ache): The Information Content of Advertising in the Over-the-Counter Analgesics Industry

Anderson, Simon; Ciliberto, Federico; Liaukonyte, Jura - Volkswirtschaftliche Fakultät, … - 2010

advertisement videos from the US OTC analgesics industry between 2001 and 2005 to measure information content in ads. For each video … negatively associated with the amount of information content; iv) a higher market share of the generic version of a brand is also …

Persistent link: https://www.econbiz.de/10008642675