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Electoral competition with strategic disclosure

Bizzotto, Jacopo; Solow, Benjamin - In: Games 10 (2019) 3, pp. 1-17

Recent developments in information and communication technologies allow candidates for office to engage in sophisticated messaging strategies to influence voter choice. We consider how access to different technologies influence the choice of policy platforms by candidates. We find that when...

Persistent link: https://www.econbiz.de/10012227774

Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer

Witek, Lucyna - 2017

Environmental pollution has led to a growing interest in protecting the environment of various stakeholder groups, especially consumers, who in their purchasing behavior point to eco-labels. The purpose of the study is to analyze consumers attitudes towards eco-labels. The direct survey method...

Persistent link: https://www.econbiz.de/10012232631

Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar

Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - 2020

, the importance of using social networks, mobile, email, and content marketing as a channel to interact with consumers of …

Persistent link: https://www.econbiz.de/10012288778

The Mentoring Relationship in an Advertising Agency: Mentors Training Mentees

Buga-Moraru, Mădălina - 2020

Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job description due to the permanent progress in this field. Therefore, in spite of the academic background, the portfolio, and the training hours, young professionals need to be...

Persistent link: https://www.econbiz.de/10012288788

The cultural impact of navigation design in global e-commerce

Broeder, Peter; Gkogka, Anna - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 3, pp. 46-53

, localising the websites' content should be considered in global e-commerce, especially when it comes to the hospitality and hotel …

Persistent link: https://www.econbiz.de/10012291646

An experiment for regulatory policy on broadband speed advertising

Timmons, Shane; McElvaney, Terence J.; Lunn, Pete - 2019

Identifying whether hyperbolic advertising claims influence consumers is important for consumer protection, but differentiating mere "puffery" from misleading advertising is not straightforward. We conducted a pre-registered experiment to determine whether pseudo-technical advertising claims...

Persistent link: https://www.econbiz.de/10012389613

Inequality in models with a competition for market shares

Hefti, Andreas; Teichgräber, Julian - 2021

This paper develops a framework to systematically study how changes in market conditions affect the equilibrium inequality between heterogeneous agents. By stating our setting as a "competition for market shares", we can derive inequality predictions for vastly different competition models. This...

Persistent link: https://www.econbiz.de/10012420689

Advertising regulations in pharmaceutical markets: Product versus enlightenment

Ishida, Junichiro; Takahara, Tsuyoshi - 2019

This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical … typical subjective symptoms under enlightenment DTCA. The content regulation changes the nature of market competition and the … of the content regulation is ambiguous and depends, among other things, on the cost effectiveness of advertisement and …

Persistent link: https://www.econbiz.de/10012430011

Money illusion in free-to-play games

Benti, Behailu Shiferaw; Haß, Dominik; Stadtmann, Georg - 2021

Regularly, free-to-play games use their own virtual currency for in-game store purchases. We analyze the money illusion phenomenon by examining free-to-playgames and their virtual currency exchange rate policies. We find that above pari exchange rates and advertising bonus packs instead of price...

Persistent link: https://www.econbiz.de/10012440478

Branchen im Fokus: Werbebranche

Seitz, Raffaela; Wohlrabe, Klaus - In: ifo Schnelldienst 74 (2021) 08, pp. 51-52

Die Entwicklung in der Werbebranche ist eng mit der allgemeinen Entwicklung der Wirtschaft verbunden. 2020 kam es deshalb auch dort zu einem deutlichen Umsatzeinbruch. Die Erholung nahm erst in den letzten drei Monaten deutlich an Fahrt auf. Aktuell blickt die Branche wieder merklich...

Persistent link: https://www.econbiz.de/10012882721