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Toyota in crisis : denial and...
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Hi fans! : tell us your story! ; incorporating a stewardship-based social media strategy to maintain brand reputation during a crisis
Byrd, Simone
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009621681
Saved in:
2
Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation
Fuchs, Andreas
;
Wendt, Patrick
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 239-256)
.
2007
Persistent link: https://www.econbiz.de/10003511643
Saved in:
3
Der Toyota-Weg : für jedes Unternehmen ; Praxisbuch
Liker, Jeffrey K.
;
Meier, David
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003432382
Saved in:
4
The Toyota leaders : an executive guide
Sato, Masaaki
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003693742
Saved in:
5
Der Toyota-Weg : 14 Managementprinzipien des weltweit erfolgreichsten Automobilkonzerns
Liker, Jeffrey K.
-
2008
-
5., unveränd. Aufl.
Persistent link: https://www.econbiz.de/10003709782
Saved in:
6
"Mit einer Tankfüllung um die ganze Welt"
Watanabe, Katsuaki
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
7
,
pp. 32-42
Persistent link: https://www.econbiz.de/10003495893
Saved in:
7
Lessons from Toyota's long drive
Watanabe, Katsuaki
;
Stewart, Thomas A.
;
Raman, Anand P.
- In:
Harvard business review : HBR
85
(
2007
)
7/8
,
pp. 74-83
Persistent link: https://www.econbiz.de/10003535427
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8
Lessons from Toyota's long drive : an interview with Katsuaki Watanabe
Watanabe, Katsuaki
;
Stewart, Thomas A.
;
Raman, Anand P.
- In:
Harvard business review on manufacturing excellence at …
,
(pp. 1-27)
.
2008
Persistent link: https://www.econbiz.de/10003800960
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9
The Toyota way : 14 management principles from the world's greatest manufacturer
Liker, Jeffrey K.
-
2004
Persistent link: https://www.econbiz.de/10001804322
Saved in:
10
Toyota's global marketing strategy : innovation through breakthrough thinking and Kaizen
Hibino, Shōzō
;
Noguchi, Kōichirō
;
Plenert, Gerhard …
-
2018
Persistent link: https://www.econbiz.de/10011672065
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