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Customer Engagement with 7P’s of Marketing in Online Platform

Praveen M, Rahul - 2020

Customer engagement is vital in creating great customer experience that builds loyalty and long-term relationships with the firms. This paper provides the integrative framework of customer engagement with the 7P’s of marketing. The present study provides insights on various factors that are...

Persistent link: https://www.econbiz.de/10014101540

Gamification in tourism and hospitality review platforms : how to R.A.M.P. up users’ motivation to create content

Bravo, Rafael; Catalán, Sara; Pina, José M. - In: International journal of hospitality management 99 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10013327971

Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem

García-Magro, Cristina; Martín Peña, María Luz; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 414-428

Persistent link: https://www.econbiz.de/10013539282

Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy

Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621

Persistent link: https://www.econbiz.de/10013457378

The impact of the number of participants and platform transparency on prosumers' creative performance

Zeng, Fue; Song, Yining; Song, Yiping; Zuo, Siqing; Yu, … - In: European journal of marketing 56 (2022) 10, pp. 2749-2773

Persistent link: https://www.econbiz.de/10013457386

Cultural differences in hospitality service evaluations : mining insights of user generated content

Guan, Chong; Hung, Yu-Chen; Liu, Wenting - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1061-1081

Persistent link: https://www.econbiz.de/10013463337

Can users embed their user experience in user-generated images? : evidence from JD.com

Zhao, Lu; Zhang, Mingli; Tu, Jianbo; Li, Jiagling; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014364633

Unlocking digital servitization : a conceptualization of value co-creation capabilities

Struwe, Sascha; Slepniov, Dmitrij - In: Journal of business research : JBR 160 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014299292

Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status

Qian, Tyreal Yizhou; Seifried, Chad - In: Journal of business research : JBR 162 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014302574

Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms

Tafesse, Wondwesen; Dayan, Mumin - In: Journal of retailing and consumer services 73 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303336

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