Past papers on consumer behaviour of Internet non-shoppers in Hong Kong have been lacking. This empirical study by focus group interview is an attempt to understand what can be done to facilitate local Internet shopping? Inducements for non-shoppers to purchase on-line include "increasing web...

Research undertaken within Hong Kong on the profile of Internet shoppers is piecemeal and incomplete. This empirical study intends to explore into this issue. Similar studies overseas suggest that the profiles of Internet shoppers are moving towards shoppers found in mainstream population....

Past papers on the profile of Internet non-shoppers in Hong Kong have been lacking. This empirical study by on-line questionnaire is an attempt to explore further into this subject area. The focus of this study is on understanding who the Internet non-shoppers in Hong Kong are, and understand...

Research undertaken within Hong Kong on the profile of Internet shoppers is piecemeal and incomplete. This empirical study intends to explore into this issue. Similar studies overseas suggest that the profiles of Internet shoppers are moving towards shoppers found in mainstream population....