Narrow search
Showing 51 - 60 of 215,683
Cover Image
Adolescent evaluations of brand extensions : the influence of reference group
Liu, Xin; Hu, Jing - In: Psychology & marketing 29 (2012) 2, pp. 98-106
Persistent link: https://www.econbiz.de/10009504546
Cover Image
Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei; Zhou, Liuning; Liu, Hui - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
Cover Image
The young luxury consumers in China
Ngai, Joann; Cho, Erin - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10009657994
Cover Image
In search of status through brands from Western and Asian origins : examining the changing face of fashion clothing consumption in Chinese young adults
O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 20 (2013) 6, pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Cover Image
Development of materialistic values among children and adolescents
Chan, Kara - In: Young consumers : insight and ideas for responsible … 14 (2013) 3, pp. 244-257
Persistent link: https://www.econbiz.de/10010188076
Cover Image
The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu (contributor) - 2009
Persistent link: https://www.econbiz.de/10003859892
Cover Image
The influence of money attitudes on young Chinese consumers' compulsive buying
Li, Dongjin; Jiang, Ying; An, Shenghui; Shen, Zhe; Jin, … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 98-109
Persistent link: https://www.econbiz.de/10003859936
Cover Image
Little Emperors grown up : a case study of cosmetic usage
Scelzo, Tracy; Lerman, Dawn - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 110-119
Persistent link: https://www.econbiz.de/10003859987
Cover Image
Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara; Cai, Xiao - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
Cover Image
An exploratory study of young Chinese customers' online shopping behaviours and service quality perceptions
Mummalaneni, Venkatapparao; Meng, Juan - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 157-169
Persistent link: https://www.econbiz.de/10003860058