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Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
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Recapturing images after a brand crisis through marketing communication in social networks : the Maggi controversy
Srivastava, R. K. - In: International journal of export marketing 2 (2018) 1, pp. 63-86
Persistent link: https://www.econbiz.de/10011961390
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The influence of brand awareness and brand image on brand equity : an empirical study of logistics service providers
Świtała, Marcin; Reformat, Beata; Gamrot, Wojciech; … - In: Journal of economics & management 33 (2018) 3, pp. 96-119
Persistent link: https://www.econbiz.de/10011965746
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Role of attitudes in Brazil's country brand image
Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307
Persistent link: https://www.econbiz.de/10011967094
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The effects of brand image in purchasing of online marketing among university students
Amiruddin Ahamat; Muhamad Sham Bin Shahkat Ali; Nor … - In: International journal of enterprise network management 9 (2018) 3/4, pp. 390-406
Persistent link: https://www.econbiz.de/10011971389
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Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha; Shah, Hardeek S.; Ganesh B. E. - In: South Asian journal of management : SAJM 25 (2018) 4, pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
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The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam; Shehnaz Tehseen - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
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Impact of social media on brand commitment : testing the mediation role of perceived value and brand image
Kavoosi Kalejahi, Homa; Ramezani, Mojtaba; Rostamzadeh, Reza - In: International journal of business environment : IJBE 10 (2019) 3, pp. 191-208
Persistent link: https://www.econbiz.de/10012036944