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The effectiveness of nutritional information on foodservice companies’ corporate social responsibility

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A model of customer-based brand equity : evidence from the banking service in Iran

Hosseini, Mirza Hassan; Saravi-Moghadam, Nahid - In: International journal of productivity and quality … 21 (2017) 1, pp. 23-44

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Impact of brand image, product quality and self-efficacy on purchase decisions on private label rights products : an empirical study

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Why customers intend to use express delivery services

Setiyawati, Sri; Haryanto, Budhi - In: Inventi impact: supply chain & logistics (2017) 2, pp. 69-94

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Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach

Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 159-172

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Positioning multicountry brands : the impact of variation in cultural values and competitive set

Batra, Rajeev; Zhang, Y. Charles; Aydinoğlu, Nilüfer Z.; … - In: Journal of marketing research : JMR 54 (2017) 6, pp. 914-931

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Advertising strategies for brand image repair : the effectiveness of advertising alliances

Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462

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How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age

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Brand love - moving beyond loyalty : an empirical investigation of perceived brand love of Indian consumer

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Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market will be rewarding for the multinationals. But the...

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Driving brand value through CSR initiatives : an empirical study in Indian perspective

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