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Customer value management
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Relationship marketing
26,443
Beziehungsmarketing
25,768
Consumer behaviour
9,407
Konsumentenverhalten
9,347
Customer satisfaction
5,678
Kundenzufriedenheit
5,597
Service quality
4,105
Dienstleistungsqualität
4,075
Brand management
2,650
Markenführung
2,639
Kundenwert
2,631
Customer value
2,570
Kundenmanagement
2,563
Deutschland
2,555
Germany
2,457
Theorie
2,423
Theory
2,415
Lieferantenmanagement
2,352
Supplier relationship management
2,351
Social Web
2,126
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2,125
Marketingmanagement
2,046
Marketing management
2,023
Brand image
1,957
Markenimage
1,954
Electronic Commerce
1,849
E-commerce
1,703
Online-Marketing
1,668
Internet marketing
1,636
Customer integration
1,614
Kundenintegration
1,614
Vertrauen
1,440
Confidence
1,414
Einzelhandel
1,410
Retail trade
1,395
Online-Handel
1,322
Marketing
1,320
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1,316
Brand
1,307
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Bruhn, Manfred
129
Homburg, Christian
120
Kumar, V.
91
Bauer, Hans H.
66
Huber, Frank
62
Verhoef, Peter C.
61
Stauss, Bernd
56
Han, Heesup
54
Herrmann, Andreas
53
Hollebeek, Linda D.
51
Grönroos, Christian
49
Piller, Frank T.
48
Krafft, Manfred
46
Gil Saura, Irene
41
Palmatier, Robert W.
41
Wiedmann, Klaus-Peter
41
Eggert, Andreas
40
Hippner, Hajo
40
Mattila, Anna S.
40
Svensson, Göran
40
Hammerschmidt, Maik
38
Thaichon, Park
38
Kleinaltenkamp, Michael
37
Reichwald, Ralf
36
Matzler, Kurt
35
Payne, Adrian
35
Wilde, Klaus D.
35
Neslin, Scott A.
34
Stock-Homburg, Ruth
34
Belz, Christian
33
Georgi, Dominik
33
Helmke, Stefan
33
Prentice, Catherine
33
Smith, Alan D.
33
Töpfer, Armin
33
Mittal, Vikas
32
Schüller, Anne M.
32
Van den Poel, Dirk
32
Reinartz, Werner J.
31
Sheth, Jagdish N.
31
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Springer Fachmedien Wiesbaden
99
IGI Global
17
Université Paris-Dauphine (Paris IX)
16
National Bureau of Economic Research
14
Verlag Dr. Kovač
14
Books on Demand GmbH <Norderstedt>
12
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
12
Haufe-Lexware GmbH & Co. KG
12
American Marketing Association
10
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
10
Fördergesellschaft Marketing an der Universität Augsburg
9
Institut für Wirtschaftsinformatik <Bern>
9
EconWPA
8
Nomos Verlagsgesellschaft
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Harvard Graduate School of Business Administration
6
Shaker Verlag
6
Springer Gabler <Firma>
6
Springer-Verlag GmbH
6
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
6
Universität St. Gallen
6
AMACOM
5
Edward Elgar Publishing
5
Eric Cuvillier <Firma>
5
Erich-Schmidt-Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
HAL
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Universität <Augsburg> / Research Center Finance & Information Management
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Wiley-VCH
5
De Gruyter Oldenbourg
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
Friedrich-Schiller-Universität Jena
4
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Journal of business research : JBR
691
Journal of retailing and consumer services
606
Industrial marketing management : the international journal for industrial and high-tech firms
443
SpringerLink / Bücher
370
International journal of hospitality management
315
The journal of services marketing
230
The journal of business & industrial marketing
229
The service industries journal
203
Journal of the Academy of Marketing Science
181
Journal of strategic marketing
176
International journal of electronic customer relationship management : IJECRM
155
Journal of marketing
137
European Journal of Marketing
131
International journal of contemporary hospitality management
128
Journal of Business & Industrial Marketing
127
Journal of service research : JSR
122
Journal of travel and tourism marketing
122
Journal of hospitality marketing & management
121
Tourism management : research, policies, practice
121
Gabler Edition Wissenschaft
118
Journal of service management
116
Journal of Services Marketing
113
The journal of product & brand management
113
Journal of retailing
110
Marketing intelligence & planning
110
Asia Pacific journal of marketing and logistics
109
The journal of brand management : an international journal
108
Psychology & marketing
106
Cogent business & management
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
European journal of marketing : EJM
102
International Journal of Bank Marketing
101
Journal of marketing management : MM
94
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
92
Service business
90
Springer eBook Collection / Business and Economics
86
The international journal of bank marketing : IJBM
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
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ECONIS (ZBW)
27,907
USB Cologne (EcoSocSci)
1,420
Other ZBW resources
1,216
RePEc
379
USB Cologne (business full texts)
136
EconStor
103
BASE
95
OLC EcoSci
24
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Showing
1
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31,280
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date (oldest first)
1
Die "68er" als
Kunden
: wirtschaftliche Potentiale einer engagierten und kritischen Generation
Krone, Hans G.
-
2010
Persistent link: https://www.econbiz.de/10003966661
Saved in:
2
Unprofitable
customers
in business markets
Henrich, Michael
-
2014
Persistent link: https://www.econbiz.de/10011529551
Saved in:
3
Controlling im Spannungsfeld interner Prozesse und Kundenbedürfnisse: Ergebnisse einer empirischen Erhebung
Schröder, Regina
;
Wall, Friederike
- In:
Zur Zukunft der Controllingforschung : Empirie, …
,
(pp. 169-183)
.
2003
Persistent link: https://www.econbiz.de/10002088113
Saved in:
4
Kundenwert
im Private Banking : unter besonderer Berücksichtigung der Herleitung, Prüfung und Implementierung eines unternehmensspezifischen Kundenwertmodells in der Schweiz und Gr...
Foehn, Pascal
-
2006
Persistent link: https://www.econbiz.de/10003366231
Saved in:
5
Customer acquisition and value management
Schulze, Christian
-
2012
Persistent link: https://www.econbiz.de/10009541462
Saved in:
6
Do customer profitability analyses pay? : a survey of large Norwegian companies
Helgesen, Øyvind
;
Sandanger, Helge Mykkeltveit
; …
- In:
International journal of managerial and financial accounting
10
(
2018
)
4
,
pp. 352-377
Persistent link: https://www.econbiz.de/10011983804
Saved in:
7
Wer Erfolg hat, ist selber schuld :
Kunden
gewinnen,
Kunden
halten, Ziele erreichen ; mit vielen praktischen Beispielen
Wagner, Ilse
-
2009
Persistent link: https://www.econbiz.de/10003788253
Saved in:
8
Dynamische Kundenbewertung zur Steuerung von Kundenbeziehungen : das Beispiel Kapitalanlagegesellschaft
Panzer, Jochen
-
2006
Persistent link: https://www.econbiz.de/10013432237
Saved in:
9
Obstacles to upgrading customer value-in use in retail banking
Lähteenmaki, Ilkka
;
Nätti, Satu
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
5
,
pp. 334-347
Persistent link: https://www.econbiz.de/10009787623
Saved in:
10
Evaluating relative value of
customers
via data envelopment analysis
Noorizadeh, Abdollah
;
Mahdiloo, Mahdi
;
Saen, Reza Farzipoor
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 577-588
Persistent link: https://www.econbiz.de/10010125757
Saved in:
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