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Living brands : consumer react...
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Fransen, Marieke L.
18
Rompay, Thomas J. L. van
14
Das, Enny
7
Fennis, Bob M.
7
Pruyn, Ad
5
Fennis, Bob Michaël
4
Smeesters, Dirk
3
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2
Kirmani, Amna
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Journal of business research : JBR
8
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
4
Journal of Business Research
3
International Journal of Sports Marketing and Sponsorship
1
International journal of hospitality management
1
International journal of sports marketing & sponsorship
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
1
Journal of public policy & marketing
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Marketing letters : a journal of research in marketing
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Multisensory packaging : designing new product experiences
1
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ECONIS (ZBW)
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Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
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2
Increasing sponsorship effectiveness through brand experience
Fransen, Marieke L.
;
Rompay, Thomas J. L. van
; …
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 112-125
Persistent link: https://www.econbiz.de/10009741444
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3
Product expression : bridging the GAP between the symbolic and the concrete
Rompay, Thomas J. L. van
- In:
Product experience
,
(pp. 333-351)
.
2008
Persistent link: https://www.econbiz.de/10014559954
Saved in:
4
More than words : on the importance of picture ; text congruence in the online environment
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Venrooij, …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10003958497
Saved in:
5
The price facade : symbolic and behavioral price cues in service environments
Verhoeven, Joost W. M.
;
Rompay, Thomas J. L. van
;
Pruyn, Ad
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10003875841
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6
"That was funny, but what was the brand again?" : humorous television commercials and brand linkage
Kuilenburg, Paul van
;
Jong, Menno D. T. de
;
Rompay, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 795-814
Persistent link: https://www.econbiz.de/10009426412
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7
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
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8
Product packaging metaphors : effects of ambiguity and explanatory information on consumer appreciation and brand perception
Rompay, Thomas J. L. van
;
Veltkamp, Martijn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 404-415
Persistent link: https://www.econbiz.de/10010362503
Saved in:
9
With or without you : interactive effects of retail density and need for affiliation on shopping pleasure and spending
Rompay, Thomas J. L. van
;
Krooshoop, Janna
;
Verhoeven, …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1126-1131
Persistent link: https://www.econbiz.de/10009562080
Saved in:
10
Human and spatial dimensions of retail density : revisiting the role of perceived control
Rompay, Thomas J. L. van
;
Galetzka, Mirjam
;
Pruyn, Ad
; …
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 319-335
Persistent link: https://www.econbiz.de/10003735829
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