Similar Search Results

Marketing : theory and practice

Baker, Michael John (contributor) - 1976

Persistent link: https://www.econbiz.de/10004653691

Marketing in adversity

Baker, Michael John (contributor) - 1976

Persistent link: https://www.econbiz.de/10004653694

The marketing book

Baker, Michael John (contributor) - 2003 - 5. ed.

Persistent link: https://www.econbiz.de/10004778790

The marketing book

Baker, Michael John (contributor); … - 2016 - Seventh edition.

Persistent link: https://www.econbiz.de/10013182068

Marketing strategy and management

Baker, Michael John - 1985

Persistent link: https://www.econbiz.de/10004048515

The IEBM encyclopedia of marketing

Baker, Michael John (contributor) - 1999 - 1. ed.

Persistent link: https://www.econbiz.de/10004052960

Companion encyclopedia of marketing

Baker, Michael John (contributor) - 1995

Persistent link: https://www.econbiz.de/10004249810

The marketing book

Baker, Michael John (contributor) - 1999 - 4. ed.

Persistent link: https://www.econbiz.de/10004053105

Michael J. Baker: reflections on a career in marketing

Baker, Michael John - In: Journal of Historical Research in Marketing 5 (2013) 2, pp. 223-230

Purpose – The purpose of this paper is to summarize highlights of a career as a marketing practitioner/academic extending for a period of more than 50 years. Design/methodology/approach – The paper takes an autobiographical approach. Findings – In common with other professional...

Persistent link: https://www.econbiz.de/10014873307

The marketing book

Baker, Michael John (contributor) - 2008 - 6. ed.

Persistent link: https://www.econbiz.de/10004891416