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Marketing - philosophy or function?
Baker, Michael John - In: Marketing theory : a student text, (pp. 3-25). 2010
Persistent link: https://www.econbiz.de/10003950807
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Peer reviewing - principles and practice
Baker, Michael John - In: The marketing review 8 (2008) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10003674766
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Theory, practice and impact in academic marketing research
Baker, Michael John - In: Journal of customer behaviour 9 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
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Relevant for whom? : an essay to celebrate JBBM's 21st anniversary, in favor of paying greater attention to the needs of students and practitioners and less to the interests of pee...
Baker, Michael John - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 47-58
Persistent link: https://www.econbiz.de/10011304041
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The marketing dilemma
Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
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What is marketing?
Baker, Michael John - In: The marketing book, (pp. 3-20). 2016
Persistent link: https://www.econbiz.de/10011471622
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The marketing mix
Baker, Michael John - In: The marketing book, (pp. 297-313). 2016
Persistent link: https://www.econbiz.de/10011471648
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Marketing strategy and management
Baker, Michael John - 2007 - 4th ed
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations
Persistent link: https://www.econbiz.de/10003401755
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One more time: Quo vadis, marketing?
Baker, Michael John - In: Journal of customer behaviour 17 (2018) 1/2, pp. 139-157
Persistent link: https://www.econbiz.de/10011936185
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Organizational buying behaviour : purchasing and marketing management implications
Parkinson, Stephen T.; Baker, Michael John - 1986
Persistent link: https://www.econbiz.de/10000701959