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Customer loyalty : exploring its antecedents from a green marketing perspective

Martínez, Patricia - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 896-917

Persistent link: https://www.econbiz.de/10011408130

Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity

Bang Nguyen Viet - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 87-103

Persistent link: https://www.econbiz.de/10013163075

Consumer perceptions and intentions toward buying green food products : a case of Tanzania

Chao, Emmanuel; Uhagile, Glory Tito - In: Journal of international food & agribusiness marketing 34 (2022) 1, pp. 23-38

Persistent link: https://www.econbiz.de/10012821717

Antecedents of green purchase intention : a cross-cultural empirical evidence from Vietnam and Poland

Duong Cong Doanh; Gadomska-Lila, Katarzyna; Le Thi Loan - In: Oeconomia Copernicana 12 (2021) 4, pp. 935-971

Persistent link: https://www.econbiz.de/10012800976

Ha Nam Khanh Giao - In: International journal of green economics : IJGE 14 (2020) 2, pp. 108-120

Persistent link: https://www.econbiz.de/10012510774

Consumers' choice behaviour toward green clothing

Bielawska, Karolina; Grębosz-Krawczyk, Magdalena - In: European research studies 24 (2021) 2, pp. 238-256

Persistent link: https://www.econbiz.de/10012512923

Green Perceived Risk, Green Viral Communication, Green Perceived Value Against Green Purchase Intention Through Green Satisfaction

Juliana, Juliana - 2021

The purpose of this study is to analyze the significant effect of green perceived risk on green purchase intention, to analyze the significant effect of green viral communication on green purchase intention, to analyze the significant effect of green perceived value on green purchase intention,...

Persistent link: https://www.econbiz.de/10013217770

How we decide shapes what we choose : decision modes track consumer decisions that help decarbonize electricity generation

Reeck, Crystal; Gamma, Karoline; Weber, Elke U. - In: Theory and decision : an international journal for … 92 (2022) 3/4, pp. 731-758

Persistent link: https://www.econbiz.de/10013192470

Green marketing and the SDGs : emerging market perspective

Amoako, George Kofi; Dzogbenuku, Robert Kwame; Doe, Joshua - In: Marketing intelligence & planning 40 (2022) 3, pp. 310-327

Persistent link: https://www.econbiz.de/10013172957

It's not easy being green : the effects of attribute tradeoffs on green product preference and choice

Olson, Erik L. - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 171-184

Persistent link: https://www.econbiz.de/10009736680