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This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour (as the...

Persistent link: https://www.econbiz.de/10009767594

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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness

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Visual merchandising displays' effect on consumers : a valuable asset or an unnecessary burden for apparel retailers

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Impact of TV advertisement on the "response process" of the private service holders of Bangladesh

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