Similar Search Results - EconBiz

Farmer-owned brand purchases : the importance of label comprehension and price fairness perception

Grashui, Jasper; Su, Ye - In: Studies in agricultural economics 125 (2023) 1, pp. 37-44

Persistent link: https://www.econbiz.de/10014265922

From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture

Massi, Marta - 2023

1. Authenticity: A Polemial Concept -- 2. The Concept of Authenticity in the Broader Literature -- 3. Authenticity in Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really What Consumers Want? -- 6. The Study of...

Persistent link: https://www.econbiz.de/10014229300

Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda

Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299

Persistent link: https://www.econbiz.de/10015060708

CSR ad impact on purchase intention

In: International journal of internet marketing and … 20 (2024) 1, pp. 108-118

Persistent link: https://www.econbiz.de/10015065494

Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

How expansion advertising affects brand usage frequency : a programmatic evaluation

Wansink, Brian; Ray, Michael L. - 1993

Persistent link: https://www.econbiz.de/10000883454

Influences of category structure on brand positioning and choice

Coupey, Eloise; Jung, Kwon - 1993

Persistent link: https://www.econbiz.de/10000866006

Brands : economic ideology and consumer society

Casson, Mark - 1993

Persistent link: https://www.econbiz.de/10000867987

Partially compatible brands and consumer welfare

Chou, Chien-fu; Shy, Oz - 1990

Persistent link: https://www.econbiz.de/10000800722

Quality perceptions and asymmetric switching between brands

Allenby, Greg M.; Rossi, Peter E. - 1990

Persistent link: https://www.econbiz.de/10000811127

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