//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Implizite Konsumentenentscheid...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
79,089
Consumer behaviour
78,656
Markenführung
17,010
Brand management
16,988
Theorie
9,510
Beziehungsmarketing
9,364
Relationship marketing
9,352
Theory
9,346
Markenimage
8,872
Brand image
8,733
Markenartikel
6,161
Brand
6,131
Kundenzufriedenheit
5,495
Customer satisfaction
5,494
Online-Handel
5,430
Online retailing
5,416
Social Web
5,283
Social web
5,278
USA
5,077
Online-Marketing
4,990
Internet marketing
4,938
Deutschland
4,921
United States
4,874
Germany
4,571
Einzelhandel
4,335
Dienstleistungsqualität
4,334
Service quality
4,331
Retail trade
4,242
Werbewirkung
3,902
Advertising effects
3,853
Electronic Commerce
3,620
Verbraucherverhalten
3,559
E-commerce
3,481
Marketingmanagement
3,363
Experiment
3,343
Marketing management
3,333
Emotion
3,247
Werbung
3,236
Advertising
3,147
Privater Konsum
2,832
more ...
less ...
Online availability
All
Undetermined
31,097
Free
20,085
Type of publication
All
Article
61,232
Book / Working Paper
31,186
Journal
210
Other
19
Type of publication (narrower categories)
All
Article in journal
53,622
Aufsatz in Zeitschrift
53,622
Graue Literatur
7,773
Non-commercial literature
7,773
Aufsatz im Buch
6,904
Book section
6,904
Working Paper
6,624
Arbeitspapier
6,111
Hochschulschrift
3,251
Thesis
2,242
Collection of articles of several authors
1,463
Sammelwerk
1,463
Aufsatzsammlung
952
Case study
688
Fallstudie
688
Conference paper
578
Konferenzbeitrag
578
Bibliografie enthalten
410
Bibliography included
410
Konferenzschrift
408
Dissertation u.a. Prüfungsschriften
389
Lehrbuch
329
Collection of articles written by one author
321
Sammlung
321
Textbook
276
Reprint
235
Conference proceedings
204
Amtsdruckschrift
197
Government document
197
Ratgeber
153
Guidebook
141
Article
102
Statistik
88
Handbook
86
Handbuch
86
Systematic review
82
Übersichtsarbeit
82
Statistics
73
Forschungsbericht
55
Market information
54
more ...
less ...
Language
All
English
81,939
German
9,023
Undetermined
906
French
369
Polish
125
Spanish
98
Italian
86
Russian
43
Swedish
39
Danish
29
Dutch
22
Norwegian
22
Portuguese
21
Hungarian
16
Finnish
15
Slovak
10
Romanian
8
Czech
7
Croatian
6
Lithuanian
6
Serbian
5
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Chinese
2
Bosnian
1
Valencian
1
Indonesian
1
Kazakh
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
145
Huber, Frank
133
Burmann, Christoph
131
Belk, Russell W.
115
Han, Heesup
115
Bauer, Hans H.
106
Grunert, Klaus G.
100
Mattila, Anna S.
97
Wiedmann, Klaus-Peter
97
Herrmann, Andreas
96
Baumgarth, Carsten
92
Phau, Ian
88
Lusk, Jayson L.
85
Gierl, Heribert
84
Melewar, T. C.
82
Sheth, Jagdish N.
78
Bruhn, Manfred
77
Usman, Osly
76
Foxall, Gordon R.
73
Loureiro, Sandra Maria Correia
73
Bagozzi, Richard P.
70
Grewal, Dhruv
69
Khare, Arpita
69
Meffert, Heribert
69
Septianto, Felix
69
Dwivedi, Yogesh Kumar
68
Wansink, Brian
68
Keller, Kevin Lane
67
Nayga, Rodolfo M.
66
Paul, Justin
65
Stavins, Joanna
65
Verhoef, Peter C.
65
Agarwal, Sumit
64
Rajagopal
64
Pelsmacker, Patrick de
62
Tomczak, Torsten
62
Ahlert, Dieter
60
Laroche, Michel
59
Swoboda, Bernhard
59
Bang, Nguyen
58
more ...
less ...
Institution
All
National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
225
OECD
45
Verlag Dr. Kovač
42
American Marketing Association
37
IGI Global
32
International Energy Agency
30
Information Resources Management Association
29
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Haufe-Lexware GmbH & Co. KG
20
Edward Elgar Publishing
19
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
Friedrich-Schiller-Universität Jena
17
Nordic Council of Ministers
16
INSEAD
14
Universität Mannheim
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Nomos Verlagsgesellschaft
12
RWTH Aachen
12
Springer Gabler <Firma>
11
Springer International Publishing
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Campus Verlag
9
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Ökologische Kommunikation mbH
9
Helmut-Schmidt-Universität
9
NetLibrary, Inc
9
Technische Universität Braunschweig
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
Deutschland / Bundeswehr / Universität Hamburg
8
Erasmus Research Institute of Management
8
European University Institute / Department of Economics
8
more ...
less ...
Published in...
All
Journal of business research : JBR
2,170
Journal of retailing and consumer services
1,966
International journal of consumer studies
770
International journal of hospitality management
752
Psychology & marketing
681
The journal of brand management : an international journal
634
SpringerLink / Bücher
604
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
518
The journal of product & brand management
494
Working paper / National Bureau of Economic Research, Inc.
440
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
395
NBER Working Paper
388
Journal of marketing research : JMR
368
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of travel and tourism marketing
339
Tourism management : research, policies, practice
334
Journal of international consumer marketing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing communications
327
Journal of retailing
322
Journal of marketing
314
Journal of fashion marketing and management
313
Cogent business & management
312
Marketing letters : a journal of research in marketing
311
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
296
Journal of the Academy of Marketing Science
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
Marketing intelligence & planning
284
International journal of contemporary hospitality management
282
The journal of services marketing
274
Technological forecasting & social change : an international journal
269
Journal of business ethics : JOBE
266
Journal of hospitality marketing & management
257
more ...
less ...
Source
All
ECONIS (ZBW)
89,434
USB Cologne (EcoSocSci)
1,783
EconStor
669
RePEc
608
BASE
98
OLC EcoSci
43
Other ZBW resources
7
ArchiDok
4
USB Cologne (business full texts)
1
more ...
less ...
Showing
151
-
160
of
92,647
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
151
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
152
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
153
Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam
- In:
International journal of trade and global markets
8
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
Saved in:
154
Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.
;
Brach, Simon
;
Cronin, J. J.
;
Bonn, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
Saved in:
155
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
156
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
Saved in:
157
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
158
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
159
Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
Saved in:
160
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
First
Prev
12
13
14
15
16
17
18
19
20
21
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->