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Implizite Konsumentenentscheid...
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Consumer behaviour
82,940
Konsumentenverhalten
80,460
Brand management
17,666
Markenführung
17,252
Relationship marketing
9,621
Beziehungsmarketing
9,587
Theorie
9,584
Theory
9,421
Markenimage
9,055
Brand image
9,013
Markenartikel
6,276
Brand
6,251
Customer satisfaction
5,805
Kundenzufriedenheit
5,642
Online-Handel
5,613
Online retailing
5,601
Social Web
5,486
Social web
5,481
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5,167
USA
5,153
Internet marketing
5,134
Deutschland
4,930
United States
4,901
Germany
4,607
Service quality
4,451
Dienstleistungsqualität
4,407
Einzelhandel
4,407
Retail trade
4,355
Werbewirkung
3,986
Advertising effects
3,937
Electronic Commerce
3,722
Verbraucherverhalten
3,588
E-commerce
3,586
Marketingmanagement
3,438
Marketing management
3,429
Experiment
3,404
Advertising
3,341
Emotion
3,332
Werbung
3,289
Privater Konsum
2,878
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Undetermined
35,544
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20,491
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Article
65,902
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31,325
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214
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19
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Article in journal
54,860
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54,860
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7,838
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7,838
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6,970
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6,970
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6,691
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6,177
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3,257
research-article
2,569
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2,243
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1,466
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1,466
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983
Case study
690
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690
Conference paper
603
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603
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411
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410
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389
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330
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321
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321
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277
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235
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204
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187
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185
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161
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161
review
161
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102
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98
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88
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86
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86,732
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9,040
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907
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370
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98
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87
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43
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39
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29
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22
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22
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21
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16
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15
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10
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8
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7
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6
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5
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3
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3
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2
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2
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2
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Esch, Franz-Rudolf
146
Huber, Frank
135
Burmann, Christoph
132
Han, Heesup
121
Belk, Russell W.
116
Bauer, Hans H.
107
Mattila, Anna S.
107
Phau, Ian
105
Grunert, Klaus G.
102
Herrmann, Andreas
101
Wiedmann, Klaus-Peter
97
Baumgarth, Carsten
93
Gierl, Heribert
86
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Melewar, T. C.
83
Sheth, Jagdish N.
80
Bruhn, Manfred
78
Khare, Arpita
78
Usman, Osly
76
Loureiro, Sandra Maria Correia
74
Grewal, Dhruv
72
Septianto, Felix
71
Bagozzi, Richard P.
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
69
Laroche, Michel
69
Meffert, Heribert
69
Paul, Justin
68
Wansink, Brian
68
Agarwal, Sumit
67
Keller, Kevin Lane
67
Stavins, Joanna
67
Bruwer, Johan
65
Verhoef, Peter C.
65
Rajagopal
64
Tomczak, Torsten
64
Pelsmacker, Patrick de
62
Swoboda, Bernhard
62
Ahlert, Dieter
60
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National Bureau of Economic Research
532
Springer Fachmedien Wiesbaden
225
OECD
47
Verlag Dr. Kovač
43
American Marketing Association
37
IGI Global
32
International Energy Agency
30
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
Edward Elgar Publishing
21
Haufe-Lexware GmbH & Co. KG
20
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
Friedrich-Schiller-Universität Jena
17
Nordic Council of Ministers
16
INSEAD
14
Springer International Publishing
14
Nomos Verlagsgesellschaft
13
Universität Mannheim
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
RWTH Aachen
12
Springer Gabler <Firma>
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Europäische Kommission / Gemeinsame Forschungsstelle
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Campus Verlag
9
Deutscher Dialogmarketing Verband
9
Gesellschaft für Ökologische Kommunikation mbH
9
Helmut-Schmidt-Universität
9
NetLibrary, Inc
9
Technische Universität Braunschweig
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
Deutschland / Bundeswehr / Universität Hamburg
8
Erasmus Research Institute of Management
8
European University Institute / Department of Economics
8
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Journal of business research : JBR
2,171
Journal of retailing and consumer services
1,966
International journal of consumer studies
770
International journal of hospitality management
767
Psychology & marketing
681
The journal of brand management : an international journal
644
SpringerLink / Bücher
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
529
The journal of product & brand management
494
Working paper / National Bureau of Economic Research, Inc.
440
European Journal of Marketing
416
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
395
NBER Working Paper
388
Journal of Consumer Marketing
380
Journal of marketing research : JMR
368
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
348
Journal of travel and tourism marketing
344
Tourism management : research, policies, practice
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Journal of retailing
337
Journal of marketing communications
333
Journal of international consumer marketing
330
Journal of marketing
327
Marketing intelligence & planning
319
Journal of fashion marketing and management
313
Journal of the Academy of Marketing Science
313
Cogent business & management
312
Marketing letters : a journal of research in marketing
311
International journal of retail & distribution management
307
Journal of Product & Brand Management
303
The international review of retail, distribution and consumer research
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
International journal of contemporary hospitality management
282
The journal of services marketing
274
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Source
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ECONIS (ZBW)
90,899
Other ZBW resources
3,354
USB Cologne (EcoSocSci)
1,783
EconStor
670
RePEc
608
BASE
98
OLC EcoSci
43
ArchiDok
4
USB Cologne (business full texts)
1
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291
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
292
The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A.
- In:
Journal of business research : JBR
60
(
2007
)
5
,
pp. 447-453
Persistent link: https://www.econbiz.de/10003451467
Saved in:
293
The effect of brand associations : a field study on Turkish consumers
Akagün Ergi̇n, Elif
;
Özdemir, Handan
;
Özcaçmaci, …
- In:
International business and economics research journal
5
(
2006
)
8
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003376838
Saved in:
294
One land, one billion minds : insights on branding in India
Sridhar, Ramanujam
-
2007
Persistent link: https://www.econbiz.de/10003379575
Saved in:
295
Retailing strategies for generic brand grocery products
Hawes, Jon M.
-
1982
Persistent link: https://www.econbiz.de/10003475779
Saved in:
296
Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon
;
Crane, Frederick G.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
5
,
pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
Saved in:
297
Der Marke treu? - Handelsmarken aus Konsumentensicht
Unterbusch, Barbara
- In:
Handel im Fokus : aus dem Instituts für …
61
(
2009
)
4
,
pp. 208-217
Persistent link: https://www.econbiz.de/10003907879
Saved in:
298
Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Hem, Leif E.
;
Iversen, Nina M.
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 797-818
Persistent link: https://www.econbiz.de/10003909401
Saved in:
299
Kaufverhaltensrelevanz von Ingredient Brands
Havenstein, Moritz
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 261-288)
.
2010
Persistent link: https://www.econbiz.de/10003909927
Saved in:
300
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
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