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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research

Samiee, Saeed (ed.); Katsikeas, Constantine S. (ed.); … - 2024

Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and...

Persistent link: https://www.econbiz.de/10014495475

Factors affecting the choice of banks : do bank's interest rate, employee image and brand matter?

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Do health-brand fan pages satisfy their consumers' desires?

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Choosing among alternative brands : revisiting the way involvement drives consumer selectivity

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Impact of various demographic factors on consumer behaviour : an empirical study of electronic products in rural Himachal (India)

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Consumer-citizens of China : the role of foreign brands in the imagined future China

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This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...

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Brand association in jewellery segment : scale development and validation

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The influence of psychological factors on customers information search behaviour

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The mediating role of brand experience in a mid-sized city

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