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Consumer behaviour
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Spann, Martin
259
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49
Stich, Lucas
30
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22
Hinz, Oliver
19
Zeithammer, Robert
19
Soukhoroukova, Arina
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Hess, Thomas
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Dowling, Katharina
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Molitor, Dominik
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Natter, Martin
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Buxmann, Peter
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Back, Camila
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Bernhardt, Martin
7
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Häubl, Gerald
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Leimeister, Jan Marco
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Pescher, Christian
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Reichhart, Philipp
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Völckner, Franziska
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Lilien, Gary L.
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Ramachandran, Vandana
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Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Goethe-Universität Frankfurt am Main - FACHBEREICH WirtschaftswissenschaftenAbteilung Marketing: Publikationen
2
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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81
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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82
Relevance of actors in bridging positions for product-related information diffusion
Pescher, Christian
;
Spann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1630-1637
Persistent link: https://www.econbiz.de/10010379254
Saved in:
83
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Reichhart, Philipp
;
Pescher, Christian
;
Spann, Martin
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 217-225
Persistent link: https://www.econbiz.de/10010195502
Saved in:
84
Einkauf durch mobile Suche im Internet
Spann, Martin
;
Daurer, Stephan
;
Molitor, Dominik
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
42
(
2013
)
11
,
pp. 1435-1440
Persistent link: https://www.econbiz.de/10010204738
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85
Consumer decision-making processes in mobile viral marketing campaigns
Pescher, Christian
;
Reichhart, Philipp Konstantin
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10010347806
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86
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
87
Zahle, wer will
Spann, Martin
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
10
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011534988
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88
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
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89
Location-Based Advertising
Spann, Martin
;
Molitor, Dominik
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
12
(
2015
)
4
,
pp. 40-43
Persistent link: https://www.econbiz.de/10011540753
Saved in:
90
Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd
;
Hinz, Oliver
;
Spann, Martin
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
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