Showing 21 - 30 of 43
Researchers have cited significant gaps in our knowledge regarding the early stages of vision formation in the radical innovation context and have emphasised the importance of further investigation in this area. As such, this paper aims first to build on the extant literature on organizational,...
Persistent link: https://www.econbiz.de/10014042322
Persistent link: https://www.econbiz.de/10012085603
Persistent link: https://www.econbiz.de/10009535007
Persistent link: https://www.econbiz.de/10011457184
Persistent link: https://www.econbiz.de/10010437210
Leveraging social network sites is high on the list of priorities for a lot of businesses that are eager to find more effective ways to reach, learn about and engage customers in new product development (NPD). However, the rapidly changing landscape of social network sites can be difficult to...
Persistent link: https://www.econbiz.de/10014151478
Purpose: Many studies have investigated consumers’ loyalty to businesses situated in the local area, in the community, the region or in the same country. However, the effect of loyalty to the state in which the consumer resides has received little attention. This paper aims to propose the...
Persistent link: https://www.econbiz.de/10012073698
This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward...
Persistent link: https://www.econbiz.de/10009223864
The present paper examines how a developing country like India is competing in the nanotechnology race. Our study shows that both upstream scientific and technological capabilities and downstream regulatory capabilities are being strengthened. India has clearly made a dent in terms of scientific...
Persistent link: https://www.econbiz.de/10009643540
Persistent link: https://www.econbiz.de/10010015240