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Haley, Eric
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Kim, Sora
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Journal of current issues and research in advertising
8
Journal of current issues and research in advertising : JCIRA
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
7
International journal of advertising : the quarterly review of marketing communications
4
The journal of services marketing
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
International Journal of Bank Marketing
2
Journal of Consumer Affairs
2
Journal of Services Marketing
2
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Advertising in new formats and media : current research and implications for marketers
1
Advertising theory
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Health marketing quarterly
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International Journal of Sports Marketing and Sponsorship
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ECONIS (ZBW)
34
OLC EcoSci
24
Other ZBW resources
6
RePEc
2
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Using qualitative research in advertising : strategies, techniques, and applications
Morrison, Margaret A.
;
Haley, Eric
;
Sheehan, Kim Bartel
; …
-
2012
-
2nd ed.
Persistent link: https://www.econbiz.de/10009419512
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22
The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-joo
;
Haley, Eric
;
Yang, Kiseol
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 233-253
Persistent link: https://www.econbiz.de/10009757952
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23
How advertising creatives define excellent planning
Haley, Eric
;
Taylor, Ronald
;
Morrison, Margaret
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10010383927
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24
Product placement in social games : qualitative research insights
Chen, Huan
;
Haley, Eric
;
Deterding, Audrey
- In:
Advertising in new formats and media : current research …
,
(pp. 335-360)
.
2016
Persistent link: https://www.econbiz.de/10011473445
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25
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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26
The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention
Lee, Yoon-joo
;
Haley, Eric
;
Mark, Aimee Y.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10009671489
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27
The influence of advertising context on perceptions of offense
Christy, Timothy P.
;
Haley, Eric
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10003761782
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28
Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10012821764
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29
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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30
What do we know about political advertising? : not much! : political persuasion knowledge and advertising skepticism in the United States
Nelson, Michelle R.
;
Ham, Chang-Dae
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012695155
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