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Hispanic marketing : the power of the new Latino consumer

Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition

Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights...

Persistent link: https://www.econbiz.de/10011636885

A psycho-socio-cultural approach to Hispanic market research in the United States

Korzenny, Felipe; Korzenny, Betty Ann - In: Introduction to business communication, (pp. 309-318). 2005

Persistent link: https://www.econbiz.de/10003131793

Hispanic marketing : a cultural perspective

Korzenny, Felipe; Korzenny, Betty Ann - 2005

Persistent link: https://www.econbiz.de/10004845281

Hispanic marketing : the power of the new Latino consumer

Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition

Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights...

Persistent link: https://www.econbiz.de/10013181539

Multicultural marketing and the reasons why

Korzenny, Felipe - In: Journal of advertising research 48 (2008) 2, pp. 173-176

Persistent link: https://www.econbiz.de/10003742644

Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups

Chapa, Sindy; Korzenny, Felipe; Rodriguez-Mori, Howard - In: International journal of electronic marketing and … 8 (2017) 2, pp. 157-171

Persistent link: https://www.econbiz.de/10011796492

Mass communication, cosmopolite channels, and family planning among villagers in Mexico

Korzenny, Felipe; Armstrong, G. Blake; Galvan, Tatiana - In: Development and change 14 (1983) 2, pp. 237-253

Persistent link: https://www.econbiz.de/10002247807

To translate or not to translate, that is the nagging problem!

Korzenny, Felipe - In: Introduction to business communication, (pp. 319-322). 2005

Persistent link: https://www.econbiz.de/10003131799

Mass media effects across cultures

Korzenny, Felipe (contributor) - 1992

Persistent link: https://www.econbiz.de/10004134862

MARKETING PLURALISM - VIEWPOINTS - Multicultural Marketing and the Reasons Why

Korzenny, Felipe - In: Journal of advertising research 48 (2008) 2, pp. 173-176

Persistent link: https://www.econbiz.de/10008074622

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