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Community identification increases consumer-to-consumer helping, but not always
Johnson, Zachary; Massiah, Carolyn; Allan, Jeffrey - In: The journal of consumer marketing 30 (2013) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10009747204
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When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina; Kwak, Hyokjin; Rocereto, Joseph F. - In: Journal of marketing 77 (2013) 3, pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
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Editorial: Technology, marketing and consumer orientation
Khare, Arpita - In: International journal of business competition and … 3 (2013) 1, pp. 2-4
Persistent link: https://www.econbiz.de/10009752639
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Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen; Erguncu, Selin; Yildirim, Gokhan - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P. - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
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Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno - In: Innovation and marketing in the pharmaceutical industry …, (pp. 425-455). 2014
Persistent link: https://www.econbiz.de/10010353553
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Bridging marketing's intentions and consumer perceptions
Kachersky, Luke; Lerman, Dawn - In: The journal of consumer marketing 30 (2013) 7, pp. 544-552
Persistent link: https://www.econbiz.de/10010232019
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Marketing strategy with reference to retention of its customers : a research based study
Pant, Lalit Kumar - In: Journal of world economic review 8 (2013) 2, pp. 213-220
Persistent link: https://www.econbiz.de/10010193884
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Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew; Lillard, Dean R. - 2013
Persistent link: https://www.econbiz.de/10009788140
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Promotional alternate reality games : more than "just" marketing
Janes, Stephanie - In: Arts and the market 5 (2015) 2, pp. 183-196
Persistent link: https://www.econbiz.de/10011439897