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The maximizing consumer wants even more choices : how consumers cope with the marketplace of overchoice
Mittal, Banwari - In: Journal of retailing and consumer services 31 (2016), pp. 361-370
Persistent link: https://www.econbiz.de/10011529005
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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
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Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan; Kuo, Chien-chih; Wu, Ching-luen; Wu, … - In: Green advertising and the reluctant consumer, (pp. 34-43). 2014
Persistent link: https://www.econbiz.de/10010399386
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Consumer perceptions of "functional food" in the United States
Urala, Nina; Schutz, Howard; Spinks, Julie - In: Journal of food products marketing 17 (2011) 4, pp. 407-419
Persistent link: https://www.econbiz.de/10009273427
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Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Huang, Suping - In: Thunderbird international business review 54 (2012) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
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From the commercial to the communal : reframing taboo trade-offs in religious and pharmaceutical marketing
McGraw, A. Peter; Schwartz, Janet A.; Tetlock, Philip E. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 157-173
Persistent link: https://www.econbiz.de/10009563540
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Corporate renaming of stadiums, team identification, and threat to distinctiveness
Reysen, Stephen; Snider, Jamie S.; Branscombe, Nyla R. - In: Journal of sport management : the official journal of … 26 (2012) 4, pp. 350-357
Persistent link: https://www.econbiz.de/10009581475
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342